Tanner Moore

About Tanner Moore

I am a digital marketing strategist and leader bringing a balance of strategic direction…

Experience

1. Senior Manager, Digital and Campaign Marketing

   Cencora

   Aug 2023 — Present

   Act as the digital marketing expert supporting Cencora\'s portfolio of animal health businesses.Responsibilities:• Maintain rigorous and proactive campaign management to optimize value• Leverage data and analytics to measure results, assess against goals/KPIs, identify trends and insights, optimize spend and performance• Implement a test-and-learn methodology, leveraging A/B testing, multivariate testing, and other methods to optimize the end-to-end customer experience across multiple channels and touch points• Recommend use cases and develop user personas to build integrated journeys that support conversion points along the marketing funnel• Manage organic and promoted presence on social media sites, including LinkedIn, Facebook, Twitter, and Instagram to elevate brand recognition, showcase thought leadership, and drive customer/prospect engagement• Manage email marketing program to nurture existing and prospective customer relationships• Update all website pages and conduct regular UX and content reviews to maintain an optimal user experience• Promote, measure, and optimize e-commerce website to increase sales

Education

• Boise State University

  Bachelor of Arts (B.A.), Technical and Scientific Communication

  2010 — 2011

Skills

• Social Media
• Research
• Marketing Communications
• Microsoft Office
• Editing
• Technical Writing
• Web Content Management
• Content Strategy
• Data Analysis
• Proofreading
• Social Media Marketing
• Copy Editing