Tanner Dickson
Sales Associate @The H&H Group
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WORK HISTORY
Sales Associate @The H&H Group
Riverside, MO, US
Drove triple-digit sales growth by leveraging CRM tools to execute timely and effective follow-up with new and existing accounts while re-engaging dormant clients who hadn’t purchased in over a year. Collaborated cross-functionally with sales operations and internal teams to coordinate trade show strategy and logistics; partnered with VP of Sales on booth planning and execution to ensure alignment with growth targets.Designed discount and cost-optimization programs tailored to meet company margin requirements while balancing retailer needs with profitability through flexible freight terms and promotional pricing strategies.Uncovered new revenue streams in the seasonal retail channel by initiating company presence at the Halloween and Party Expo; identified growth opportunities with Halloween stores and introduced gifting products for Q4.Secured new business with Dollywood Theme Park, landing both Everyday and Christmas product lines with account ranking in the top 10 company wide. Executed strategy and logistics for 12 trade shows to maximize account engagement and revenue growth; managed booth setup, merchandising, stakeholder meetings, and order-taking, consistently generating positive ROI with rising sales at each event.Built and nurtured strong, long-term relationships with key accounts, including C-level and operational stakeholders that drove retention, expanded contract value, and contributed to steady YoY revenue growth.
EDUCATION
Kansas State University
Bachelor of Business Administration - BBA, Organizational Management and Entrepreneurship
ABOUT TANNER DICKSON
Drives new business growth by uncovering high-potential opportunities, building trust with key stakeholders, and converting leads into long-term revenue. Consistently exceeds sales targets through strategic prospecting, cold outreach, and consultative selling. Known for turning first-time buyers into loyal accounts and scaling revenue in competitive markets through results-driven execution.Client Relationship Development:Builds strong relationships with key stakeholders. Re-engages dormant accounts and nurtures long-term partnerships that drive customer retention and account expansion.Revenue Growth & Territory Expansion:Captured 25% of a 500-store opportunity in Year 1 by developing a targeted account plan. Increased Ace Hardware shipments by 179% and added 61 new rooftops through trade show outreach and channel growth initiatives.Trade Show & Event Strategy:Leads strategy and execution for high-impact trade show participation. Coordinates logistics, manages stakeholder meetings, and consistently delivers positive ROI through onsite sales and brand visibility.Cross-Functional Collaboration:Partners with internal sales operations and support teams to align on account strategy and trade execution. Communicates clearly across departments to ensure client satisfaction and long-term success.Sales Execution & CRM:Leverages CRM tools to uncover sales opportunities, track pipeline activity, and drive follow-up. Recognized for detail orientation, accountability, and exceeding goals in fast-paced environments.AREAS OF EXPERTISE:Account Executive / B2B Sales / Client Relationship Management / Territory Growth / Trade Show Strategy / Strategic Prospecting / CRM Tools / Contract Negotiation / Consultative Selling / Channel Development / Retail & Consumer Products
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