Tanmay Sharma
I break brands into numbers, solve them, then put em back together ⭐️
- Role
- Senior Marketing Manager at OYELA
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Tanmay Sharma
I like problem solving and RCA very much. Could be the DNA encoded into me through 4 years of engineering.But I love marketing even more. Here\'s what I do 5 years into my career : Break brands into measurable terms => optimise them towards growth => align new systems before putting it all back togetherNow, how do I do that?First, I set direction of what needs to be doneSecond, break it into mid-level strategiesFinally, create low-level plan of actions that are feasible, not applaudable.What does it achieve, you ask?• Scale growth engines, while improving acquisition efficiency and ROAS• Manage ₹10Cr+ cumulative marketing budgets with disciplined allocation• Design “simply-better” digital-first GTM strategies across channels• Lead optimization within growth channels• Build scalable campaign formats to support GTM launches for new product lines-The story continues. DM to know more.
Experience
Senior Marketing Manager
May 2025 — Present
Delivered ~16% MoM topline growth; increased AOV by 36%• Scaled top-of-funnel awareness through influencer-led growth, generating 100M+ views• Led GTM launches for new product lines; optimised channel mix to drive rapid scale post-launch• Optimised company-wide funnel across acquisition, conversion and retention to improve CAC efficiency
Education
Indian School of Business
Certification Programme, Project Management
Jaypee Institute Of Information Technology
Bachelor of Technology - BTech, Mechanical Engineering
2017 — 2021
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