Tanmay Singh
AVP - Marketing | Fintech | BFSI | GTM, Product Positioning, Sales Enablement | Retail Lending | ATL & BTL | Ex-SBI, TCS | BITS-Pilani
- Role
- AVP - Marketing and Growth at Manipal Fintech
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Tanmay Singh
I am a Strategic Marketing & Product Professional with 4+ years of experience driving customer acquisition, lifecycle growth, and product adoption across fintech, BFSI, and consumer sectors. My career has been built at the intersection of marketing strategy, growth execution, and product innovation, where I translate business goals into measurable outcomes that impact revenue, retention, and market leadership.Currently serving as AVP – Marketing & Growth at Manipal Fintech, I lead a 4-member team, own campaign budgets, and drive initiatives such as regional GTM rollouts, churn analysis, CRM-led reactivation, and CXO-level industry events. Earlier, at SBI, I led state-level MSME marketing that delivered ₹120 Cr in new business within a year, while at TCS, I supported global GTM strategy for $90M in enterprise product pipelines. My journey began at Jubilant FoodWorks, where I built digital adoption frameworks for Domino’s x ITC collaboration during COVID and launched innovative category marketing for Dunkin’. Key StrengthsProduct & Growth: GTM Strategy, Product Lifecycle, Feature Prioritisation, PRDs, A/B Testing, Customer Journey MappingMarketing Leadership: Integrated Campaigns (ATL/BTL/Digital), Performance Marketing, Trade & Category Marketing, Funnel Optimisation, CRM RetentionStrategic Impact: Market Research, Competitive Benchmarking, Stakeholder Alignment, CXO EngagementI thrive in roles that demand cross-functional collaboration, structured problem-solving, and customer-first innovation. My current focus is on opportunities in Marketing & Brand Management, Product Management, Growth Strategy, Category/Trade Marketing, or Consulting across MNCs, Big 4 firms, and high-growth consumer brands.
Experience
AVP - Marketing and Growth
Jul 2025 — Present · Gurugram, IN
Education
Birla Institute of Technology and Science, Pilani
Master of Business Administration - MBA, Marketing/Marketing Management, General
2018 — 2020
Madan Mohan Malaviya University of Technology
Bachelor of Technology - BTech, Computer Science
2014 — 2018
ST. PAUL'S CHURCH COLLEGE
SSC, SCIENCE
ESS ESS CONVENT SCHOOL
HSC, SCIENCE
2013 — 2014
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