Tanmay Arora
Senior Executive Marketing at Cognizant/ Digital Marketing Executive/ Performance Marketing Executive
- Role
- Senior Marketing Executive at Cognizant
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Tanmay Arora
Performance Marketing and Digital Marketing Analyst | SEO & PPC Expert | Google snd Meta Ads SpecialistResults-driven Digital Marketing & Performance Marketing professional with hands-on experience in Google Ads, App Campaigns (UAC), Performance Max, Search, Display, and e-commerce advertising. Strong expertise in campaign setup, optimization, conversion tracking, attribution, and ROAS improvement across multiple platforms.Experienced in managing high-budget campaigns, optimizing CPI, CPA, and ROAS, and working with large-scale advertisers and Fortune 500 clients. Proficient in GA4, Firebase, Google Tag Manager, App install tracking to ensure accurate performance measurement and attribution.Key Skills- Performance Marketing Executive/ Associate- Client Acquisition - Multi-Channel Marketing (including social media, content, and email marketing)- Data Analytics & Performance Optimization- Budget Management for maximizing ROI- Digital Marketing- Search Engine Optimisation- Marketing Research- Client Acquisition- Marketing Strategy- Google Ads
Experience
Senior Marketing Executive
Dec 2024 — Present
Managing digital marketing tasks including campaign execution and troubleshooting. Supporting Google Ads & paid marketing workflows for enterprise clients. Improving conversion performance through data-driven insights and analysis.
Education
SRM Institute of Science and Technology (SRMIST)
Bachelor of Technology - BTech, Computer Software Engineering
Vivek High School
High School Matriculation, Engineering Science
2004 — 2019
SRM Institute of Science and Technology (SRMIST)
B.Tech/B.E., COMPUTER AND INFORMATION SCIENCES AND SUPPORT SERVICES
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