Tanmay Agrawal

About Tanmay Agrawal

I’m a Digital Strategist, and Marketing Transformation professional with 6+ years of…

Experience

1. Associate Director of Strategy

   WPP

   Nov 2023 — Present · Mumbai, IN

   Lead digital strategist for premium Colgate brands(Colgate Visible white and Colgate Total). Drive full-funnel campaign development rooted in beauty and personal care category codes.Developed IMC campaigns integrating TV, Digital, influencer marketing, CTV, branded content, and in-store promotions, aligned with brand salience and lower-funnel outcomes.Collaborated with product and media teams to create eComm and qComm (Quick Commerce) specific audience frameworks, mapping high-intent journeys using GWI, TGI, and first-party data.Integrated retail media (Amazon, Blinkit, zepto, Flipkart and BigBasket) into digital plans, aligning messaging across touchpoints from awareness to transaction.Brand: Maruti SuzukiIntegrated consumer insight tools (GWI, TGI) and CRM data to identify high-value customer segments.Built advanced and regression models to forecast brand KPIs with 95% accuracy.Unified ATL and digital KPIs across 20+ campaigns for better ROI attribution and performance visibility.Partnered with brand and CXO teams to build data-centric Go-To-Market (GTM) strategies.Build influencer strategy for Premium models of Maruti Suzuki

Education

• Institute of Management Technology, Nagpur

  PGDM

  2019 — 2021

• University of Pune

  Bachelor of Engineering (BE)

  2011 — 2015

Skills

• Microsoft Word
• Java
• Pl/Sql
• Digital Marketing
• Management
• Sql
• Search Engine Marketing (Sem)
• Windows
• Mobile Marketing
• Team Management
• Core Java
• Social Media Marketing
• Pay Per Click (Ppc)
• Strategic Planning
• C
• Microsoft Office
• Research
• Powerpoint