Tanmai Bajpai

“Business Growth Strategist | Proven Expert in Market Expansion & Revenue Growth”.MARS || EX-HUL || || EX-WCCLG ||

Role
Area Sales Executive at Mars
Location
Agra, UP, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Tanmai Bajpai

Driving growth through strategic planning and innovative market tactics! Curious? Read on!With more than 8 years of professional experience, I have mastered the art of driving revenue and profit through strategic market approaches and developing new business channels. Specializing in new launches and building strong business partnerships, I enable companies to thrive in competitive environments.My journey in the business landscape has been marked by a keen ability to expand operations across various geographies, handling everything from sales forecasting and market intelligence to new product development. By focusing on responsive organizational practices, I\'ve facilitated multifold growth and crafted campaigns that significantly boost sales.I excel in understanding market trends and competition, ensuring that my strategies are informed and effective. My hands-on approach involves direct involvement in client interactions, providing technical guidance, and crafting solutions that not only meet but exceed client expectations.I believe in a data-driven approach to business, consistently identifying gaps and formulating strategies to ensure business success across different regions.Throughout my career, I have applied advanced market analysis and consumer insights to formulate data-driven strategies that support organizational goals and strengthen competitive positioning. I have directed cross-functional collaboration to optimize sales processes, improve customer engagement, and enhance overall market responsiveness. My expertise lies in trade marketing, retail execution, and channel sales optimization, which has enabled me to achieve significant results in various roles. Eager to explore strategic partnerships or opportunities where I can bring in my expertise and drive growth? Let’s connect and discuss how we can push the boundaries of business together!

Experience

  1. Area Sales Executive

    Mars

    Oct 2024 — Present · Agra, IN

    In my current role, I spearhead sales operations across various channels, including pharmacies and specialized pet shops, focusing on revenue management and market share enhancement. I manage a 2-tier distribution model, ensuring deep penetration in upcountry markets while maintaining distributor quality compliance. My responsibilities also include developing territory-specific expansion plans and building strong relationships with key influencers to drive product advocacy and brand visibility.Achievements: I have successfully expanded our market reach by extending distribution across 2,500+ outlets, contributing to monthly sales of ₹90L–₹1Cr. I improved distribution efficiency through a balanced 2-tier model and identified growth opportunities using detailed analytics, which has led to increased throughput across outlets. Additionally, I have strengthened channel advocacy, driving endorsements from veterinarians and pet shop owners.

Education

  • International School of Business & Media

    post graduate deploma in management, Marketing

    2015 — 2017

  • University of Lucknow

    Bachelors of Commerce, Business/Commerce, General

    2011 — 2013

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Tanmai Bajpai — Area Sales Executive at Mars in Agra, UP, IN | Unifers