Tanja Wilson

Senior Marketing Specialist @CARFAX Canada

London, ON, CA

Core responsibilities- Commercializing new products and features to B2B customers- Developing and executing growth strategies in collaboration with Product and SalesMajor achievements- Leading the multi-channel launch of the Service Suite, a turnkey customer engagement solution for dealerships and aftermarket service shops, achieving 100+ B2B trials in the first two months- Leading the launch of the CARFAX Canada for Dealers app and generating 3,200+ app downloads in the first three months- Leading the launch of the Valuation Suite, a leading dealership solution for sourcing, researching and appraising vehicles- Leading the launch of Service Insights, the only report that can predict vehicle maintenance needs- Leading the launch of History-Based Value, the next generation of vehicle valuation in Canada- Leading the launch of VHR Snapshot, a new way for dealerships to merchandise their used vehicle inventory