Tanja Mikhailenko
Marketing Lead @PTC
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WORK HISTORY
Marketing Lead @PTC
Owned regional GTM, demand generation & ABM strategy across high-tech and manufacturing enterprise accounts, partnering closely with Sales leadership to drive pipeline, revenue, and market penetration. Led integrated marketing programs spanning campaigns, events, partner ecosystems, and digital channels while managing cross-country stakeholders and collaborating with global teams.• Delivered over 100% of regional pipeline target through targeted GTM and persona-driven campaigns.• Increased contact engagement• Accelerated pipeline velocity through integrated campaigns • Applied a data-driven approach using intent signals, performance metrics, and ROI analysis to optimize campaigns and budgets.• Supported strategic enterprise accounts in Electronics, Industrial Automation, and Manufacturing, driving measurable pipeline impact and conversion.• Implemented AI-enabled personalization to enhance engagement, lead conversion, and campaign efficiency.• Presented ROI and forecasting insights to executive leadership, influencing investment and GTM decisions.
EDUCATION
Lipetsk State Pedagogical P. Semenov-Tyan-Shansky University
Bachelor's degree, English and German Languages
Finance University under the Government of the Russian Federation
Master's degree, Marketing/Marketing Management, General
ABOUT TANJA MIKHAILENKO
I find the points where a business task turns into a human story, and that\'s where I get results.I am a marketing and growth leader with 15+ years of experience driving revenue, pipeline growth, and market expansion across global B2B technology organizations.Throughout my career, I have operated at the intersection of marketing, sales, and business strategy, building regional go-to-market programs that translate directly into measurable commercial outcomes. My focus is not only on generating demand but also on accelerating pipeline velocity, improving conversion, and creating scalable growth engines.I bring deep expertise in AI-enabled demand generation, ABM/ABX strategies, and data-driven marketing execution, helping organizations modernize their marketing capabilities and unlock new growth opportunities. By combining strategic thinking with hands-on execution, I enable marketing teams to operate with greater speed, precision, and impact.My leadership approach is grounded in strong partnership with sales and cross-functional teams, ensuring that marketing operates as a true revenue engine rather than a support function.Across my roles, I have:• Delivered 128% pipeline achievement through targeted growth strategies• Increased engagement and lead generation 140%+ year over year• Built partner ecosystems delivering 10× marketing ROI• Consistently exceeded pipeline targets across multiple regions and marketsI enjoy building and leading high-performing marketing teams, fostering accountability, innovation, and continuous improvement.Currently focused on AI-driven marketing transformation, scalable demand generation, and revenue-focused go-to-market strategies in complex B2B environments.AI Skills: AI- Driven Marketing, Generative AI for Marketing, AI-Powered Personalization, Marketing Automation, Predictive Analytis, Data-Driven Marketing, AI-Enabled Campaign Optimization
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