Tanita Yönel
Doctoral Candidate @Imperial Business School
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WORK HISTORY
Doctoral Candidate @Imperial Business School
London, GB
EDUCATION
Imperial College Business School
Master of Research (M.Res.)
King's College London
Master of Science (M.Sc.)
Imperial College London
Doctor of Philosophy (Ph.D.)
Universiteit Maastricht
Bachelor of Arts (B.A.)
ABOUT TANITA YÖNEL
With a foundation in corporate marketing, I’m currently applying my industry experience to academic research at Imperial College London. My work explores the intersections of branding, entrepreneurship, and technology - specifically how these forces influence brand development and inform marketing strategies. I’m particularly interested in the early stages of new ventures. My main research examines how startups position themselves to investors and build compelling brands despite limited resources. Additionally, I explore how emerging technologies, including AI, impact both psychological well-being and marketing practices. Beyond research, I bring practical strengths in project management, data analysis, and stakeholder management across cross-functional teams. I thrive in interdisciplinary environments and enjoy bringing structure in complex or ambiguous situations. My colleagues would describe me as proactive and solution-oriented when faced with adversity. The future of technology is close to my heart, which is why I am proud to serve on the WAYE Young Leaders Board, contributing to shaping a future where technology enhances societal well-being.
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