Tanishq Bafna

About Tanishq Bafna

As a product designer, I am dedicated to redefining the future of design by harmonizing innovation, functionality, and aesthetics. I aim to transcend traditional design boundaries, crafting user experiences that meet and exceed expectations through thoughtful and creative solutions.My journey includes leading the design and development of a digital platform connecting women globally through prayer and spiritual engagement. I spearheaded innovative features like a \"Generative AI Bible GPT\" and the \"Wailing Wall.\" This initiative achieved a Net Promoter Score of 84, demonstrating high user satisfaction. I crafted a user-centric design for the iOS mobile app, following industry standards, achieving a 23% boost in ease of use as measured by a Single Ease Question.I also conceptualized an interactive landing page that resonated with the target demographic, leading to a 4x increase in paid subscribers over six months, significantly contributing to business growth. Additionally, based on user research, I improved the app\'s primary user flow, which boosted the task completion rate from 80% to 95%.Previously, I focused on enhancing user experience for a Fintech SaaS dashboard. My efforts, including in-depth user behavior analysis and A/B testing, contributed to a 17% increase in user retention. I implemented design principles that reduced task completion time by 25%, improving the user journey.My experience as a UI/UX Design Content Strategist involved creating user-centric microcopy and gamification elements, leading to a 25% increase in active user engagement and a 15% improvement in customer satisfaction. Additionally, I transformed customer experiences in healthcare using design thinking and data-driven insights, achieving a 20% increase in customer acquisition.I enjoy distilling complex systems into intuitive interactions and thrive on cross-functional collaboration that results in human-centered, viable products. With my specialized UX/UI skills, I\'m eager to contribute to product direction through thoughtful advocacy and data-driven optimization. I look forward to joining a forward-thinking team where I can help create innovative interfaces that achieve a balance between profitability and user satisfaction. I have developed my design skills and optimization expertise throughout my career, seamlessly blending art and science. As a dedicated user-focused strategist, I believe my contributions can help align business goals with customer success.Portfolio - https://calendly.com/tanishqbafna/meeting

Experience

1. Associate Consultant Ui Ux Design

   Intellect Design Arena Ltd

   Jun 2025 — Present · Mumbai, IN

   I collaborated closely with subject matter experts (SMEs) to define, analyze, and translate complex functional requirements into intuitive, user-focused design solutions tailored to the domain of corporate and institutional banking. My work was centered around creating enterprise-grade experiences for International Banks, ensuring that every design decision aligned seamlessly with established global banking workflows, regulatory standards, and operational priorities.Beyond understanding user journeys, I was actively involved in conceptualizing and prototyping innovative features that integrated artificial intelligence and contextual banking capabilities. These explorations focused on elevating digital transaction experiences through personalization, predictive insights, and smarter decision support. By leveraging AI-driven interactions, I helped craft interfaces that anticipated user needs resulting in more adaptive and intelligent enterprise tools. My work also required a deep understanding of wholesale banking ecosystems, encompassing, Payments, Trade Finance, and Supply Chain Finance. I analyzed these intricate operational flows from both business and user perspectives, transforming complex transaction processes into coherent and frictionless digital interactions. Through information architecture optimization, interaction design, and advanced prototyping, I delivered solutions that harmonized usability, performance, and compliance within the stringent frameworks of institutional banking applications. Additionally, I contributed extensively to the creation and governance of the Design System for Intellect’s eMACH.ai platform defining modular components, scalable design patterns, accessibility guidelines, and design tokens that unified the platform’s visual and interaction language. This system enabled consistency across multiple digital channels and product lines while accelerating design-to-development workflows.

Education

• Vellore Institute of Technology

  Bachelor of Technology - BTech, Computer Science

• Virginia Tech

  Master of Engineering - MEng, Computer Science