Tanisha S.

About Tanisha S.

Crafting immersive brand experiences where creativity enchants and innovation thrives. With 10+ years of experience in art direction, design, and illustration, I’ve built an artistic universe fueled by innovation, storytelling, and strategic brand development. I specialize in award-winning campaigns, high-impact product launches, and interactive content that drives engagement and consumer loyalty—working with brands like Hot Wheels to deliver compelling, results-driven design.Like a creative wizard, I weave visual spells that don’t just look good—they captivate, inspire, and leave lasting impressions.(Even Dumbledore would tip his hat!)Notable Achievements: Led award-winning campaigns, boosting customer engagement by 15%. Designed and executed product launches, exceeding sales projections by 20%. Positioned clients as innovators, enhancing customer loyalty by 40%.Leadership Virtues:• Visionary Thinking• Effective Communication• Emotional Intelligence• Innovative LeadershipCreative Toolkit: Visual Communication Branding and Identity Design Mastery (Adobe Creative Suite, Figma, Blender, Toonboom) User Experience (UX) Design Illustration 3D Modeling🤖 Generative Ai: Chat GPT, Midjourney, Adobe FireflyStrategic Approaches: Storytelling Interactive Content GamificationSkills & Competencies: Art Direction Branding & Identity (Logo Design, Graphic Design) UX/UI Design Storytelling & Content Creation Character & Concept Design Digital Illustration & Visual Art:(Concept art, storyboarding, animation, Adobe Photoshop, 3D modeling) Mastery in Adobe Creative Suite, Figma, Blender, ToonboomPersonal Passions:Beyond the professional realm, I\'m an avid reader of comics, a video game enthusiast, and a poet. These hobbies fuel my creativity and inspire my work, allowing me to explore new avenues of artistic expression and connect with diverse audiences.‍ Visit colouremchoco.com or email c••••••••@gmail.com.

Experience

1. Creative Specialist (Crystal Equation)

   Meta

   Apr 2025 — Present

   As a Content Specialist on the Generative AI team at Meta, I evaluate and curate diverse media types—imagery, animation, moving images, and video—to support innovative AI applications. This cross-functional role involves close collaboration with engineering, design, content, and product teams to ensure assets meet the highest standards of quality, creativity, and strategic alignment.Key Responsibilities: • Curate and assess visual media for use in generative AI tools and platforms. • Develop and refine evaluation criteria aligned with evolving project goals. • Collaborate across teams to ensure seamless integration of assets into AI models. • Provide actionable feedback to improve visual quality and user experience. • Track media trends and emerging tech to guide creative strategy. • Maintain a well-organized and accessible repository of evaluated assets. • Thrive in a fast-paced, collaborative environment with multiple ongoing projects.

Education

• Syracuse University

  Master of Fine Arts (MFA), Computer Art

  2017 — 2020

• University of Michigan

  Bachelor of Arts (B.A.), Fine/Studio Arts, General

  2012 — 2017

• University of Michigan

  Bachelor’s Degree, Anthropology,

  2012 — 2017

Skills

• Communication
• Skilled Multi-Tasker
• Adobe Creative Cloud
• Drawing
• Graphic Design
• Customer Service
• Adobe Photoshop
• Social Media
• Event Planning
• Web Design
• Microsoft Office