Tanisha Gupta
Marketing Strategist | B2B & B2C Growth | 360° Brand & Content Strategy | AI, SaaS & Consumer Platforms | SRCC
- Role
- Assistant Marketing Manager at BioBrain Insights
- Location
- North Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Tanisha Gupta
As a performance-driven marketing strategist with a strong foundation in commerce and digital brand-building, I thrive at the intersection of creativity and analytical precision. Currently steering end-to-end marketing initiatives at Tooliqa Innovations, I specialize in B2B & B2C content strategy, GTM campaigns, product messaging, and multi-platform digital storytelling.With proven success in scaling early-stage brands, leading cross-functional collaboration, and driving double-digit growth in organic traffic, engagement, and conversion rates, I’ve executed high-impact campaigns across various industries, including AI, Interior Design, Market Research, SaaS, and Consumer Tech.From running high-performing LinkedIn strategies for enterprise audiences to launching viral visual content and community-led growth loops, I bring a full-stack marketing perspective powered by curiosity, data, and executional flair.
Experience
Assistant Marketing Manager
Mar 2025 — Present · Gurugram, IN
Drove brand positioning and high-value enterprise outreach for a B2B AI/ResTech platform.1. Designed and implemented BioBrain’s LinkedIn-led brand growth initiative, ideated and published 50+ high-performing content assets targeting enterprise researchers, CXOs, and agency heads.2. Led the end-to-end creation of brochures, explainer scripts, and marketing assets for global events (e.g, ESOMAR World Congress, Forbes 200 Showcase), boosting visibility and third-party mentions.3. Translated complex AI/NLP-driven research workflows into simplified, compelling narratives that drove 3x growth in decision-maker engagement across LinkedIn and email touchpoints.4. Produced data-led whitepapers and carousel posts optimized for B2B thought leadership, generating higher engagement than category benchmarks.5. Built a visual storytelling framework with product demos and client use-case videos.
Education
Shri Ram College of Commerce (SRCC)
Bachelor of Commerce - BCom, Accounting
2019 — 2022
The Institute of Chartered Accountants of India
CA Foundation
2019 — 2019
The Institute of Chartered Accountants of India
CA Intermediate
2020 — 2020
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