Tania Torres

About Tania Torres

Dynamic luxury marketing leader with an MBA from ESSEC Business School in Paris,specializing in Luxury Brand Management. Passionate about the craftmanship, heritage,and innovation of the luxury industry, I excel in crafting high-impact marketing, digital, andbusiness development strategies that elevate brand equity and drive measurable growth.With a proven track record of launching and expanding luxury brands across competitiveand diverse markets, I bring expertise in Marketing, Digital, Sales, Public Relations,Business Development, Visual Merchandising, and Training. I have successfully ledstrategic brand launches, implemented 360-degree marketing and digital strategies, andcultivated strong partnerships with key stakeholders to exceed ambitious businessobjectives.Motivated by excellence, I thrive in dynamic, collaborative environments where creativity,precision, and strategy converge. Dedicated to continuous learning and staying ahead ofindustry trends, I am committed to driving the success of brands that embody savoir-faire,craftsmanship, and innovation.

Experience

1. Marketing Manager Americas Niche Brands - Byredo, Penhaligon s, L Artisan Parfumeur

   Puig

   Jul 2023 — Present · Miami, FL, US

   Drive the growth and expansion of PUIG’s niche brands—Byredo, Christian Louboutin, Dries Van Noten, L’Artisan Parfumeur, and Penhaligon’s—across the Americas.• Successfully launched first POS and pop-ups for Byredo and Penhaligon’s across Los Angeles, New York, Vancouver, and São Paulo, strengthening brand presence in key luxury markets.• Develop and oversee a 3-year growth plan, optimizing marketing investments to strengthen brand equity, increase engagement, expand market share, and drive sustainable growth.• Led the first-ever Byredo and Penhaligon’s launches in Travel Retail Americas, executing 360° marketing plans with experiential events, digital storytelling, training, and influencer partnerships to accelerate brand awareness and sales.• Develop brand-building initiatives aligned with global guidelines while adapting strategies to regional consumer preferences, leveraging local cultural insights for maximum impact.• Partner with HQ to design and execute omnichannel campaigns, integrating retail, digital, experiential touchpoints, and VIP events to elevate brand positioning.• Oversee visual merchandising, retail design, training, and storytelling, ensuring an immersive luxury experience across all consumer touchpoints.• Lead media and influencer partnerships to craft compelling narratives, drive organic buzz, and enhance brand desirability.• Negotiate strategic trade and retail marketing activations, securing premium placements, co-branded collaborations, and high-traffic brand exposure.• Analyze consumer insights and marketing performance, optimizing campaigns, refining future strategies, and managing budgets for maximum ROI.• Demonstrate a relentless commitment to excellence, ambition, and innovation, securing high-profile retail spaces and executing standout pop-up experiences to fuel brand expansion.

Education

• Universidad de Palermo

  Diseño de Indumentaria & Comercializacion, Buenos Aires, Argentina

  2009 — 2009

• Florida International University

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

  2011 — 2014

• Columbia Business School

  Digital Marketing Intensive | Executive Education Program, Digital Marketing

• Deutsche Schule | Colegio Alemán Humboldt, Guayaquil, Ecuador

  International Baccalaureate, IB

  2008

• ESSEC Business School

  Global MBA, Luxury Brand Management

  2017 — 2018

• The Art Institutes

  Fashion, Merchandasing & Design

  2008 — 2010

Skills

• Entrepreneurial Mindset
• Cosmetics
• Project Management
• Social Media
• Fast Learner
• Crisis Aversion
• Marketing Strategy
• Fashion Design
• Customer Relations
• Luxury Goods
• Leadership
• Customer Service
• Public Relations
• Fashion Retail
• Event Planning
• Management
• Research
• Luxury Brand Marketing
• Teamwork
• Microsoft Office
• Sales
• Social Media Marketing
• Skilled Multi-Tasker
• Decision-Making Skills
• Spanish
• Problem Solving
• Excellent Organization
• Strategic Planning
• Communication
• Photoshop