Tania Sethi
Lifecycle Marketing Manager @RBCx
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WORK HISTORY
Lifecycle Marketing Manager @RBCx
Toronto, ON, CA
EDUCATION
University of Tampa
Master of Science - MS, Marketing
Jaypee Institute of Information Technology
Master of Business Administration (M.B.A.), Marketing
ABOUT TANIA SETHI
Who am I?I’m a data-driven Lifecycle & Growth Marketing specialist with 7+ years executing multi-channel campaigns across media and healthtech. I bridge strategy, analytics, and execution to deliver personalized customer journeys at scale. What I do:• Build automated multi-channel marketing journeys (email, SMS, in-app, push)• Design segmentation strategies using Braze, HubSpot, and Salesforce Marketing Cloud• Execute A/B testing and optimization across the customer lifecycle• Create performance dashboards and analytics to drive decision-making What I’ve delivered:• Managed lifecycle campaigns reaching millions of users monthly• Significantly improved trial conversions and user reactivation rates• Executed A/B & multivariate tests optimizing creative, timing & channels• Streamlined campaign QA processes and compliance standards• Built cross-functional partnerships to accelerate campaign launches Goals:Open to:→ Driving lifecycle and CRM strategy for a growth-focused brand→ Consulting on lifecycle orchestration, segmentation, and analytics→ Collaborating with brands on short/long-term freelance missions Let’s connect DM me to talk growth marketing, lifecycle strategy, or marketing analytics
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