Tania Sinha

About Tania Sinha

Integrated Marketing Communication | Digital-First Campaigns | Gen Z Engagement | F&B : Coca Cola Company - Thums Up, Sprite, Fanta, Charged, Yum brands - KFC, Krushers. Mother Dairy, Metro Dairy, Switz, Winkies Goodrick TeaPersonal Care : Vivel, Fiama, Charmis Other Brands : Airtel, Exide, ITC, Tata Group, VLCC, Videocon, Eveready etc A career powered by 5 Ps: Passion, Persistence, Positivity, Planning & Pivoting. Dynamic marketing leader with 20+ years of diverse experience across personal care, beverages, F&B, lifestyle, telecom, and more. Skilled in shaping compelling brand narratives embedded in consumer insights; proficient in multi-tiered portfolio marketing, managing time-sensitive & budget optimizing campaign roll outs. Strong acumen in devising digital-first campaigns, spearheading influencer marketing at scale, driving content + commerce integrated campaigns, and launching / driving award & market winning IPs.Have managed B2B full-funnel CRM programms for large Pan India business from around 2011 and launched apps way before they became a buzz word. Adept at building youth-centric brand communications, tapping into Gen Z passion points, leveraging AI for creative cut through, speed & scale. Seamless integration of global campaigns in local market achieving benchmark success. Lead campaigns with multiple assets and manage traditional and new age production (DCO) Have managed large teams and spearheaded projects collaborating with multi-OpCo and third party partners for seamless, speedy and successful deliveries across campaigns.

Experience

1. Vice President, Category Lead

   Ogilvy

   Oct 2023 — Present