Tania Kobayashi

WORK HISTORY

EDUCATION

ABOUT TANIA KOBAYASHI

I am a Digital Transformation professional with over 10 years of experience leading digital adoption, customer experience, and omnichannel initiatives across financial services and industrial environments. Experienced in supporting digital initiatives and enhancing their impact through UX, change management, data, and cocreation.With a background in management and international business, I entered the world of digital products through Transfer, the first mobile payment product in Mexico. From there, I moved closer to digital channels, data analysis, and large-scale transformation projects. At Citibanamex, I held different roles related to digital banking, online sales, and omnichannel strategy, helping launch and grow mobile payment solutions that reached millions of users, most of them unbanked. During this stage, I developed a solid foundation in digital funnels, KPIs, and omnichannel alignment (apps, web, ATMs, IVR, call centers), moving customers to more complex digital transactions while improving business profitability.Later at Michelin, I had the opportunity to create and lead the Digital Adoption area; my focus was to increase the usage of digital tools, so employees and commercial partners could get more value from CRM platform (Salesforce), internal systems, and digital learning platforms, and to support key transformation initiatives, including those related to AI. Acted as a competency manager, developing digital capabilities and fostering internal communities.Frequently worked with business and technology teams, helping them to understand each other and move forward together during change processes.Currently based in Italy.