Tania Goral
Product Marketing Manager @JetBrains
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WORK HISTORY
Product Marketing Manager @JetBrains
Munich, DE
Leading end-to-end product marketing strategy for a key JetBrains product, overseeing positioning, messaging, and marketing funnel enhancement- Developing a content strategy for the product to increase organic traffic, with the aim of subsequently having copywriters write content- Identifying and promoting the most critical features in the release through collaboration with the product team, including developers, QA testers, and support, to enhance customer retention rates- Increased product market share by conducting competitor analysis to define the most competitive product positioning- Increased website conversion rate for download by leading customer researches to better understand product selling points- Developed website logic to enhance the customer journey, resulting in increase in overall product downloads on the site- Optimized the marketing team’s performance by analyzing outcomes for each marketing channel and enhancing the marketing funnel- Increased the product\'s share of voice through collaboration with influencers and PR agencies to expand coverage in leading industry media publications- Improved the performance of paid advertising by customizing creatives and ad copy for the target audiences and platforms, thereby reducing the cost per click and increasing conversions.
EDUCATION
Université Grenoble Alpes
Bachelor's degree, Economics and HR
Saint Petersburg State University of Finance and Economics
Master's degree, International Trade and Customs
ABOUT TANIA GORAL
Hi there! I’m a Product Marketing Manager working at the intersection of portfolio strategy, B2B growth, and complex cross-functional execution in tech.My background combines strong B2C growth marketing foundations with strategic B2B and multi-product initiatives. Earlier in my career, I focused on conversion optimization, content strategy, performance marketing, and full-funnel growth. That hands-on experience shaped the way I approach marketing today – grounded in data, customer insight, and measurable impact.Over time, my scope expanded from owning end-to-end product marketing for individual products to leading initiatives that span the company portfolio. I now drive projects that require alignment across marketing, sales, product, and leadership — particularly in areas like B2B strategy, portfolio positioning, and scalable go-to-market frameworks.I specialize in- Portfolio-level positioning and messaging consistency- B2B and sales enablement strategy- Full-funnel optimization (from awareness to conversion)- Structured execution of multi-stakeholder initiatives- Building scalable marketing processesFluent in English, French, and Russian, I work comfortably in international and cross-functional environments.Let’s connect and explore synergies! Whether it’s discussing industry trends, sharing insights, or exploring potential collaborations, I’m always eager to expand my network. Feel free to reach out at g••••••••@gmail.com.
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