Tania Coleman
Marketing Manager @RBC
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WORK HISTORY
Marketing Manager @RBC
Toronto, ON, CA
Own content ideation, production & publishing • Support development of the annual marketing plan to help support business objectives• Manage external agency relationships for campaigns from brief to in-market delivery to ensure alignment with marketing plans• Manage portfolio budget to ensure budget is fully utilized or communicate where unused budget can be moved to other areas for priority projects• Analyze campaigns to help optimize messaging or creative to drive desired outcomes
EDUCATION
University of Toronto Mississauga
Project Management
University of Toronto
Bachelor of Business Administration (BBA), Marketing
ABOUT TANIA COLEMAN
I\'m an insights and data led marketing professional who truly believes that understanding your client and the problems and concerns they have will help improve your interactions. Clients don\'t want to be sold anything, they want genuine solutions that will help meet the needs they have. I work well independently but I strongly believe that working as a team and incorporating diverse ideas makes for greater success and encourages innovation. Words to live by: Every day is special because you\'ll never live that day again, so try to do something you enjoy, turn difficult moments into a learning opportunity and take time out for yourself because you are important.
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