Tania Bridges
Na Direct Merchandiser-apparel and Accessories @Converse
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WORK HISTORY
Na Direct Merchandiser-apparel and Accessories @Converse
Boston, MA, US
Develops consumer right assortments based on past season hindsight-reporting, trend analysis (using edited and WGSN) and brand product strategy, to ensure the best possible assortments for Converse.com, Flagship, CFS and CFS Brand stores• Delivers weekly, monthly, and quarterly product analysis and creates action plans against product opportunities with cross functional partners (ie: site and stores merchandise partners, merchandise planners, suppliers, production and marketing)• Collaborates with buyers, international and geography teams to assist in driving a comprehensive strategy that aligns to brand product priorities and supports our direct growth objectives• Leads cross functional communication across Product, Merchandising, Brand, User Experience, Finance, Development and Marketing to ensure that we are aligned throughout the buying process and to create a seamless on site/in store customer experience• Manages product lifecycle management from product creation to exit strategy on ~700 SKUs across channels by assisting in developing go to market strategies and optimizing inventory management • Ensure product is shot, merchandised, and has up to date copy to be included on site gridwalls/in-store using 3 SKU trackers and NuOrder VMLPs• Supports Site Merchandising partners by ensuring product included in cross-sell, upsell and on-site testing are in stock to support increased sales. As a result, saw a +20% increase in unit sales YoY and a triple digit beat to plan • Identifies gaps within the assortment and designs ~10 closer to market SKUs each season to serve our consumers and vendor accounts and dictates pricing based off targeted retails and other financial analysis
EDUCATION
Howard University School of Business
Bachelor's degree
ABOUT TANIA BRIDGES
Tania Bridges is an accomplished Associate Buyer with expertise in developing consumer-driven assortments and optimizing inventory management. Her skills in retail KPI analysis and cross-functional communication have consistently driven business results and revenue growth. Tania has experience collaborating with senior buyers, international and geography teams to drive a comprehensive strategy that aligns to brand product priorities and supports direct growth objectives. She has experience managing product lifecycles from creation to exit strategy on ~400 SKUs across channels and identifying gaps within assortments. Tania is proficient in Microsoft Office Suite, Google Analytics, Tableau, Flex PLM, Vibe IQ, NuOrder, Amazon Vendor Central, Product Management, Smartsheet, and SQL. She has earned certifications in HubSpot Content Marketing Certification, HubSpot Inbound Social Media Strategy, and NikeU Retail Math Certification. Tania received her BBA in Business Management with a Marketing Concentration from Howard University.
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