Tania Aiello

WORK HISTORY

EDUCATION

ABOUT TANIA AIELLO

I am an empathetic Marketing Executive with over 20 years’ experience leading teams and successful business unit strategies primarily in the retail industry. I have been internally recruited to turnaround businesses, drive growth, navigate organizational dynamics and build customer-first solutions that boost brand recognition and profitability. As an avid cross-functional collaborator and data management enthusiast I am committed to building a shared vision and engaging teams to achieve ambitious targets while maintaining a positive culture.I have progressed through out my career through my passion and dedication to leading and developing teams\' of marketers. I am known for building and retaining a positive and strong team culture which was evidenced in the retention rate and progressive career growth of my team members. As an empathetic servant leader, I believe in developing autonomy and trust to create an environment where new ideas and creative contributions are supported and celebrated.Given the rate of change in the past 10 years in the retail and digital space, I have developed the ability to manage change on a daily, weekly, monthly and yearly basis. This applies to analyzing shifting consumer trends and data, leveraging global influences and pivoting business strategy to keep pace with customer expectations/needs. A highlight of my career was when I worked on the Topshop brand which involved growing the brand across Canada and localizing the strategy with innovative launches and events including the brand\'s first ever loyalty program and presence at music festivals which attracted new younger consumers. Through a test, learn and adapt mindset I was able to achieve accelerated growth, whether a business unit was failing or thriving and ultimately transformed products/brands to achieve positive market share growth and revenue stream.I have a strong passion for fashion, beauty, retail, social media, marketing, events and mentoring the next generation of leaders.I am interested in connecting with brands or retailers that want to grow and succeed with Canadian consumers and colleagues who are developing go-to-market strategies in any sector.