Jon Tang

About Jon Tang

As a design leader with 19 years of experience, I drive the creative vision and execution of footwear, apparel, and accessories from concept to market. My approach blends storytelling, trend research, and consumer insight to build products that resonate both culturally and commercially — from premium collections to global mass markets.Throughout my career, I’ve led and contributed to design initiatives for many of the world’s most influential brands — including Nike, Converse, Vans, Adidas, Asics, New Balance, Clarks, Timberland, Bape, Diadora, Puma, Filling Pieces, Tumi, Oakley, Samsung, Moncler, Fear of God, Clae, K-Swiss, and Vasque — while also founding and building my own brand. With a foundation in product, industrial, and graphic design, I lead cross-disciplinary teams through innovation, color and materials design, and franchise development, ensuring every creation strengthens both brand and business9

Experience

1. Teamhead Design Sportstyle in Footwear, Apparel, Accessories - a Ap Rocky, Fenty & Collaborations

   PUMA Group

   Jan 2024 — Present · Los Angeles, CA, US

   Lead in creation and execution of innovative designs for Sportstyle Select Collaborations and Ambassadors such as A$AP Rocky, Rihanna, and Salehe Bembury in footwear, apparel and accessories.• Manage and motivate a team of Senior Designers across footwear, apparel, and accessories • Integrate product and technical developments into design for the product category / customer • Lend with a considered, constructive product voice between Brand, Business Unit external Co-lab partners • Reinforce and strengthen the brand position and help to generate consumer demand • Under the direction of the Product Leader, collect market intelligence, providing all involved with accurate and up-to-date information on design trends and developments and utilizes them effectively • Produce, maintain and update creative presentations, sketches, Illustrator drawings, specifications, AI rendering, AI modeling, mood board, & color directions • Drive a close cooperation with designers from other product areas to ensure strong, aligned, 360 design concepts • Launch innovative design ideas in line with specific product strategies and market needs • Identify functionality requirements and ensure accurate use of information technology systems in order to gain competitive advantage • Ensure that design activities leverage learning across the Puma organization • Travel for development, market and design inspiration

Education

• Art Institute of Houston

  Graphic Design Training, Graphic Design

  2002 — 2002

• Ars Sutoria Institute

  Footwear Making and Production

  2008 — 2008

• The University of Texas at Austin

  Bachelor of Fine Arts (B.F.A.), Design

  2003 — 2007

Skills

• Consumer Behaviour
• Design
• Shoes
• Fashion Design
• Sketching
• Typography
• Technical Drawing
• Apparel
• Sportswear
• Concepts
• Designs
• Footwear Design
• Fashion
• Art
• Concept Design
• Marketing
• Trend Analysis
• Footwear
• Consumer Products
• Styling
• Tech Packs
• Concept Development
• Retail
• Graphic Design
• Product Design
• Drawing
• Brand Development