Tangela Patrizi
Head of Lending Marketing Innovation & Planning - Lending @Citi
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WORK HISTORY
Head of Lending Marketing Innovation & Planning - Lending @Citi
Oversee lending programs across balance transfer, flex loan, flex pay, personal loan, credit line increase and income capture. Lead full spectrum of three critical functions (lending marketing innovation, lending planning, and competitive insights for marketing programs) within lending marketing organization across U.S. Consumer Marketing group. Direct customer-centric marketing across lending programs while partnering with key stakeholders, including MarTech and lending marketing strategy and execution. Analyze email volumes, offers, and marketing creatives to collect insights, critical to ensure Citi’s strategies are not outliers in COVID crisis. Key Achievements:Developed cross-program customer journeys with real-time customer behaviors by leveraging Salesforce capabilities to deliver customer centric experience. Compiled data and insights into competitor media strategies across lending and spend engagement programs within ECM core marketing using data engines, including Mintel Comperemedia, Mintel OMNI, Competiscan, and Argus.Designed and tested new product features and launched new marketing channels with lending product and marketing to revitalize installment lending programs.Created presentations for strategy discussions, including Quarterly Strategy Review, Infoshares, and Leadership Updates.Vice President, MarTech (Salesforce)Created and supervised job aids for SFMC journey testing and troubleshooting, auditing, drafted procedures manual and process controls while solutioning potential issues to ensure channel integrity. Key Achievements:Developed, executed, and restructured Salesforce Marketing Cloud controls, monitoring and risk assessment, and end-to-end processes to validate, test, and document control artifacts for MVP and Migration.Executed email campaign migration in partnership with strategy owners to improve client acquisition and engagement while managing internal legal and creative reviews and approvals for marketing campaigns.
EDUCATION
Kansas State University
General Studies
Wichita State University
Bachelors, Communication, Marketing, Advertising
SKILLS
ABOUT TANGELA PATRIZI
Savvy, results-oriented, team player with proven success in launching marketing campaigns…
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