Taneil Jaeger

About Taneil Jaeger

Growth-focused marketing executive with 15+ years leading enterprise acquisition, retention, and lifecycle transformation across B2B, B2B2C, and B2C, successfully adapting strategies across diverse industries. Proven track record in driving revenue expansion through innovative strategy, operational excellence, data-informed marketing, and executive cross-functional leadership. Builds and scales high-performing teams, governs investment strategy by optimizing budgets to performance, and transforms underperforming and untapped channels into top-performing growth engines.Thinker | Doer | Determined | Innovative | Inspired | Creative | Proactive | Analytical | Authentic | Mindful Core CompetenciesLeadership & Strategy: Go-to-Market Planning, Forecasting, Executive Alignment, Org Design, Team Building, Budget Governance, Agency Leadership Growth Marketing: Acquisition, Lifecycle, Paid Media, Influencer, Email, Website, Lead Generation, Activation, Product Marketing Analytics & Operations: KPI Modeling, Attribution, Marketing Automation, CRM, ROI, CAC/LTV, Segmentation Creative & Brand: Campaign Strategy, Content, UX Optimization, Storytelling, Creative Direction Technologies: Salesforce, Marketo, Eloqua, HubSpot, Pardot, Adobe Analytics, Google Analytics, Tableau

Experience

1. Senior Director of Marketing - Acquisition

   EBG

   Mar 2023 — Present

   Owning the growth strategy to drive lead generation, conversion, and adoption/activation for the B2B, B2B2C, and B2C audiences for the TicketsatWork, Plum Benefits, Working Advantage, and Beneplace brands.

Education

• New York University

  Bachelor of Science (B.S.), Communication and Media Studies

  2009 — 2012

• Passaic Valley High School

  Highschool

  2003 — 2007

Skills

• Business Development
• Microsoft Office
• Sales
• Email Marketing
• Microsoft Publisher
• Lead Management
• Marketing
• Copy Editing
• Pitching Ideas
• Social Media Marketing
• Disaster Recovery
• Microsoft Excel
• Networking
• Graphic Design
• Branding & Identity
• Fundraising
• Strategic Planning
• Pitch Development
• Telecommunications
• Marketing Material Creation
• Public Relations
• Brand Development
• Blogging
• Management
• Web Presence
• Copywriting
• Brand Awareness
• Social Media
• Public Speaking