Brian G Tan
Product Lead, Feature Experimentation @Amplitude
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WORK HISTORY
Product Lead, Feature Experimentation @Amplitude
San Francisco, CA, US
Secured 17+ enterprise contracts with a projected $9.3M ARR impact by delivering enterprise-grade features (Approvals, RBAC, audit readiness). • Increased first-time activation +15pp (54% → 69%) through Jobs-to-be-Done optimization and six iterative experiments. • Cut enterprise migration timelines by 80%(3 months → 2 weeks) by launching a competitor-focused migration tool that scaled to 400+ feature flags for Hertz. • Designed, prototyped, and tested LLM-powered experimentation agents with enterprise customers, automating data quality reviews, issue detection, and dashboard insights. • Expanded international readiness by localizing experimentation suite for Korea and Japan. Leadership & Context: Owned end-to-end strategy for Amplitude’s Feature Experiment product, balancing startup-style velocity with enterprise-grade scale. Built a customer-validated roadmap through 75+ enterprise interviews, competitive analysis, and AI prototyping. Mentored 2 PMs and 1 designer, while leading a pod of 6 engineers to deliver enterprise-ready experimentation features at high velocity.
EDUCATION
San José State University
Bachelor’s Degree, Management Information Systems
SKILLS
ABOUT BRIAN G TAN
I’m a product leader with 12+ years of experience building and scaling AI-powered…
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