Brian G Tan

Product Lead, Feature Experimentation @Amplitude

San Francisco, CA, US
EMAILS
b••••••••@amplitude.com
MOBILE NUMBERS
+14•••••••76

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WORK HISTORY

Jan 2025 — Present

Product Lead, Feature Experimentation @Amplitude

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San Francisco, CA, US

Secured 17+ enterprise contracts with a projected $9.3M ARR impact by delivering enterprise-grade features (Approvals, RBAC, audit readiness). • Increased first-time activation +15pp (54% → 69%) through Jobs-to-be-Done optimization and six iterative experiments. • Cut enterprise migration timelines by 80%(3 months → 2 weeks) by launching a competitor-focused migration tool that scaled to 400+ feature flags for Hertz. • Designed, prototyped, and tested LLM-powered experimentation agents with enterprise customers, automating data quality reviews, issue detection, and dashboard insights. • Expanded international readiness by localizing experimentation suite for Korea and Japan. Leadership & Context: Owned end-to-end strategy for Amplitude’s Feature Experiment product, balancing startup-style velocity with enterprise-grade scale. Built a customer-validated roadmap through 75+ enterprise interviews, competitive analysis, and AI prototyping. Mentored 2 PMs and 1 designer, while leading a pod of 6 engineers to deliver enterprise-ready experimentation features at high velocity.

EDUCATION

1996 — 2002

San José State University

Bachelor’s Degree, Management Information Systems

SKILLS

Product MarketingStart-UpsJavaTeam LeadershipSoftware DevelopmentScrumSaasEnterprise SoftwareMobile ApplicationsMysqlWeb DevelopmentSqlAgile MethodologiesUser Interface DesignJavascriptSoftware Project ManagementAnalyticsMobile DevicesStrategyMobile Product DevelopmentBusiness IntelligenceCross-Functional Team LeadershipUser ExperienceCloud ComputingSalesforce.comProduct Management

ABOUT BRIAN G TAN

I’m a product leader with 12+ years of experience building and scaling AI-powered…

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