Brian G Tan

About Brian G Tan

I’m a product leader with 12+ years of experience building and scaling AI-powered…

Experience

1. Product Lead, Feature Experimentation

   Amplitude

   Jan 2025 — Present · San Francisco, CA, US

   Secured 17+ enterprise contracts with a projected $9.3M ARR impact by delivering enterprise-grade features (Approvals, RBAC, audit readiness). • Increased first-time activation +15pp (54% → 69%) through Jobs-to-be-Done optimization and six iterative experiments. • Cut enterprise migration timelines by 80%(3 months → 2 weeks) by launching a competitor-focused migration tool that scaled to 400+ feature flags for Hertz. • Designed, prototyped, and tested LLM-powered experimentation agents with enterprise customers, automating data quality reviews, issue detection, and dashboard insights. • Expanded international readiness by localizing experimentation suite for Korea and Japan. Leadership & Context: Owned end-to-end strategy for Amplitude’s Feature Experiment product, balancing startup-style velocity with enterprise-grade scale. Built a customer-validated roadmap through 75+ enterprise interviews, competitive analysis, and AI prototyping. Mentored 2 PMs and 1 designer, while leading a pod of 6 engineers to deliver enterprise-ready experimentation features at high velocity.

Education

• San José State University

  Bachelor’s Degree, Management Information Systems

  1996 — 2002

Skills

• Product Marketing
• Start-Ups
• Java
• Team Leadership
• Software Development
• Scrum
• Saas
• Enterprise Software
• Mobile Applications
• Mysql
• Web Development
• Sql
• Agile Methodologies
• User Interface Design
• Javascript
• Software Project Management
• Analytics
• Mobile Devices
• Strategy
• Mobile Product Development
• Business Intelligence
• Cross-Functional Team Leadership
• User Experience
• Cloud Computing
• Salesforce.com
• Product Management