Tanay Balaji

About Tanay Balaji

Hi! I’m Tanay, a recent Marketing grad from UNC Charlotte who’s passionate about blending creativity with strategy to help brands grow and connect with their audience. Over the past few years, I’ve gotten hands-on experience through internships and class projects, where I worked on everything from social media content and campaign analysis to brand strategy and live presentations. At Aquatio Software, I helped grow our social following by 30% and improved lead conversions by analyzing campaign data and personalizing content. I’ve also led marketing audits, built go-to-market strategies, and presented ideas to real (and simulated!) audiences. I’m someone who enjoys digging into data just as much as I enjoy telling a story, whether it\'s through a marketing pitch, a presentation, or a social post. I work best in fast-paced, team-oriented environments where I can learn quickly, take initiative, and contribute to meaningful projects. Right now, I’m looking for entry-level roles in marketing where I can keep growing and bring fresh energy, ideas, and a solid foundation in digital tools and strategy. Let’s connect, I’m always up for talking marketing, startups, or creative projects!

Experience

1. Store Associate

   ALDI USA

   Jun 2023 — Present · Charlotte, NC, US

   Delivered customer-focused service and supported the rollout of in-store promotions and visual campaigns.Contributed to operational efficiency through inventory tracking and cross-functional teamwork.

Education

• Ardrey Kell High School

  High School Diploma

  2017 — 2021

• University of North Carolina at Charlotte

  Bachelor of Business Administration - BBA

  2021 — 2025