Tana M.

About Tana M.

With 20+ years in digital strategy and content leadership, I specialize in turning complex ideas into clear, human-centered experiences that drive business outcomes. I’m passionate about connecting storytelling, technology, and strategy to help organizations deliver smarter, faster, and more meaningful services. Increasingly, this includes using AI as a decision-support and enablement tool to test assumptions, tighten language, and help teams make better decisions without sacrificing human judgment or accountability.Throughout my career, I’ve helped healthcare leaders, telecom giants, and federal agencies strengthen their brand, engage their audiences, and achieve mission-critical goals. My approach is people-first, because great stories and intuitive design don’t just inform; they build trust, inspire action, and transform organizations. For me, responsible AI use is an extension of this people-first mindset. It’s about supporting better decisions for people, not just faster outputs.At Veracity Consulting Group, I’ve led content strategy initiatives for global enterprises and federal modernization efforts, helping shape communications that improve service delivery, strengthen partner engagement, and accelerate strategic alignment. A key part of my role has been enabling leaders and teams with the language, frameworks, and guardrails they need to clearly explain and defend complex work, especially under executive and budget scrutiny. Whether designing enterprise frameworks, reframing program narratives, or advising leadership on digital experience strategy, I focus on creating impact that lasts.Previously, I transformed the USC Dornsife web presence, earning recognition from CASE and the Webby Awards, and built a multimedia company from the ground up, reaching half a million monthly visitors in under six months.🧩 Specialties: Strategic Communications, Content Strategy, UX Strategy, Human-Centered Design (HCD), Digital Transformation, Business Value Storytelling, ServiceNow ECPro, Analytics & SEO, Journey Mapping, Stakeholder Engagement, Workshop Facilitation Let’s connect — I’m always up for conversations about digital strategy, content leadership, and designing services that truly make a difference.

Experience

1. Lead Content Strategist Strategic Communications Lead Department of Veterans Affairs

   RGP

   Nov 2023 — Present

   Lead the enterprise communication strategy for VA Profile, VA’s authoritative data management system, aligning technical modernization initiatives with Veteran-centered outcomes and enterprise strategic goals.Key Achievements:Led the strategic messaging overhaul for VA Profile, strengthening engagement, visibility, and enterprise alignment with VA’s mission to deliver faster, smarter Veteran services.Advised senior leaders through the development of a Strategic Objective Alignment framework, connecting VA Profile’s program goals with VA-wide modernization efforts and enabling clearer prioritization, measurable outcomes, and greater agility.Designed and facilitated cross-functional stakeholder workshops to refine user personas, surface key messaging gaps, and align leadership around actionable communication strategies.Conducted a comprehensive content audit of materials across 30+ channels, reducing redundancies, clarifying objectives, and improving strategic communication consistency.Created a modular leadership presentation toolkit used by VA executives and partner teams to communicate VA Profile’s value proposition across the enterprise.Standardized communications processes by building scalable frameworks, roadmaps, and reusable content systems to improve cross-team collaboration and support future growth initiatives.

Education

• University of Arizona

  Fine Arts and Musical Theatre

• Stanford University

  Certificate, Technology Entrepreneurship

• Syracuse University

  Theatre Arts

• University of Southern California - Marshall School of Business

  Certificate, Digital Communication and Media/Multimedia