Tamur Yusifzai
Senior Product Manager | AI & Analytics Platforms | Enterprise SaaS | Media Technology | Product Strategy & Leadership
- Role
- Senior Product Manager at Kantar
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Tamur Yusifzai
I’m a Senior Product Manager specializing in AI-enabled enterprise and media technology platforms, with over a decade of global experience spanning product, analytics, fintech, strategy and entrepreneurialism.My background is rooted in quantitative economics and finance (MBA - INSEAD; MA - Johns Hopkins SAIS), which shaped my approach to product: data-driven, systems-oriented, and outcome-focused. I began my career in capital markets and defense technology in Saudi Arabia before transitioning into product leadership across fintech, media analytics, and enterprise SaaS here in Los Angeles.Today, I lead platform-level initiatives at Kantar, driving digital transformation of enterprise B2B solutions. My work spans strategy through execution. This includes defining a product\'s north star vision, crafting multi-year roadmaps, leading cross-functional, international teams across engineering, design, business, and executive stakeholders, and delivering AI-enabled products that scale.Previously, I’ve:• Scaled a hypergrowth SaaS adtech-platform that reached $500M in media under management upon acquisition• Built highly technical algorithms and features for the leading artist analytics platform in the music industry• Designed/scoped a Singaporean fintech lending product serving 400+ merchants, including Apple and Dyson • Managed financial operations for a $650M international aerospace defense technology program• Led IPO modeling and equity research analysis for a Saudi investment bank• Co-founded and scaled an LA-based music academy and hard rock bandMy varied experience across regions, cultures, industries and roles means I approach problems with flexibility, curiosity, communication and creativity. This has allowed me to become successful in both product and life, and turn complexity into momentum, growth, and lasting results.Core areas of expertise:• Product Strategy & Platform Leadership• AI & Analytics-Driven Products• Enterprise SaaS & Media Technology• Cross-Functional Execution & Organizational Alignment• Data-Driven Decision MakingI’m particularly interested in building intelligent, scalable platforms at the intersection of AI, enterprise software, and media/analytics ecosystems. Reach out for a quick call, I\'m always happy to chat!
Experience
Senior Product Manager
Jun 2022 — Present · Los Angeles, CA, US
Owned digital transformation of Kantar’s flagship B2B platform solution “Marketplace”; led globally dispersed group of stakeholders (C-Suite, Microsoft partners, engineers, designers) in crafting vision, conducting discovery/design and formulating our product strategy. Resulted in a North Star vision, a 5-year roadmap and a high-fidelity prototype of innovative AI enabled platform • Owned the alpha launch of the MyKantar platform, our next gen teams app delivering Kantar solutions and AI to clients. Led discovery, PRD, roadmap, and integrations; secured stakeholder buy-in, delivered MVP ahead of schedule, and defined scalable post-MVP roadmap for 2026 expansion.• Led beta launch of Marketplace Knowledge Mining / Documents feature; oversaw the design, requirements, development, launch and go-to-market which led to adoption across 30+ enterprise clients• Spearheaded transition from Pendo to Clarity analytics, including scoping, implementation, validation, training and launch, saving the organization over $150k per year • Conducted integration of 3 Kantar solutions with Marketplace to expand our solution offerings. Oversaw user experience, shared services architecture/SSO, requirements, roadmap and go-to-market• Led design, development, testing and launch of an AI driven Solution Finder resulting in a +10% user clickthrough on marketing site• Led the integration of our next-gen AI enabled ad-testing solution including requirements, UX, discovery, design and integration (slated for 2026 launch)• Led product operations efficiency initiatives, including implementation of an Aha! user-feedback portal (100+ monthly responses), transition of the digital transformation product team to an Aha! roadmap (consolidated 7 product workstreams), creation of a centralized design system and component library (reduced technical debt for 4 teams) and conducted AI power-user training for PMs
Education
UC Irvine
Business Economics
2006 — 2010
Johns Hopkins School of Advanced International Studies (SAIS)
Master of Arts - MA, Quantitative Economics and International Policy
2017 — 2018
The Wharton School
Exchange Program with INSEAD
2019 — 2019
INSEAD
Master of Business Administration - MBA, Digital Strategy
2018 — 2019
Skills
- Entrepreneurship
- Public Speaking
- Strategy
- Event Planning
- Sector Analysis
- Sales Management
- Microsoft Word
- Financial Modeling
- Social Media
- Marketing
- Program Management
- Customer Service
- Music
- Composition
- Analytical Skills
- Financial Analysis
- Finance
- Ipo Analysis
- Valuation
- Management
- Investments
- Portfolio Management
- Microsoft Office
- Sales
- Analysis
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