James Donny Johnson
Digital Marketing Manager @FedEx
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Manager @FedEx
Plano, TX, US
Revenue & Traffic Generation: Drive $25M+ in annual revenue growth and 30M+ incremental web visits by leading the strategic deployment and optimization of SEO, paid search, content marketing, and audience segmentation- Omnichannel Strategy: Increase in-store sales and retail foot traffic by launching targeted local marketing campaigns and retail initiatives grounded in precise data insights- CRO & Segmentation: Elevate campaign ROAS and conversion rates (CRO) by implementing robust customer segmentation strategies and rigorous A/B testing methodologies to maximize efficiency- MarTech & AI Innovation: Enhance marketing efficiency and measurement accuracy by directing the adoption and integration of AI-enhanced services, advanced analytics tools, and emerging ad platforms.
EDUCATION
Texas A&M University
Bachelor of Science - BS, Communication and Journalism
SKILLS
ABOUT JAMES DONNY JOHNSON
I am a senior digital marketing leader with over a decade of experience driving digital transformation and revenue growth for global brands including FedEx, Toyota, Lexus, and USA Today. Expert in uniting SEO, paid search (SEM), and content strategy to deliver exceptional results. Adept at leading cross-functional teams and leveraging conversion rate optimization (CRO), technical SEO, and advanced analytics (Google and Adobe) to maximize ROI and ROAS. Proven ability to secure executive buy-in and drive project success by aligning business goals with agile methodologies and data-driven storytelling.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.