Tamu McCreary
AVP, Meetings and Events @Pacific Life
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WORK HISTORY
AVP, Meetings and Events @Pacific Life
Newport Beach, CA, US
EDUCATION
University of Southern California
Business/Marketing
SKILLS
ABOUT TAMU MCCREARY
I am an accomplished executive-level business management professional with extensive experience providing the leadership and direction needed to drive the achievement of key organizational events and meetings-related goals and objectives. I am unique in the ability to develop and execute strategy built around event management best practices, marketing intelligence and innovation to produce results that positively impacts the organization\'s bottom line. In addition, I am able to develop and maintain strong, long-term relationships with internal and external business partners and stakeholders through the effectiveness of the solutions delivered. I am continually recognized for the ability to deliver impactful results while leading in fast-paced, competitive business environments. Areas of Expertise Include:Business Solutions - Organizational Leadership - Service ExcellenceProgram Management - Event Management - Marketing CampaignsBudget Management - Event Planning & Management - Vendor Management & RelationsMarketing Strategy - Project Management - Strategy & ExecutionBusiness Relationships - Marketing Campaigns - Product DevelopmentProfessional Highlights Include:* Successfully led a record setting number of events during the 1st year of leading the Event Planning Department, supporting financial effort to grow and retain their business through seminar market campaigns.* Managed 50+ highly successful product launches and marketing campaigns delivered within tight deadlines.* Increased sales by 176% in an under-producing product line.* Successfully launched 3 products within the 15 business days of release and a new advisor event planning service within a 3-month time frame.* Spearheaded the launch of a new website for product marketing within a 12-month period.
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