Tamra Bidegary
VP, Marketing Manager Ii @Bank Of The West
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WORK HISTORY
VP, Marketing Manager Ii @Bank Of The West
San Francisco, CA, US
Manage and facilitate prospect focused campaigns including direct mail; print ads; radio spots; mobile TV spots; digital assets – banner ads, Hero, landing pages; flyers; statement inserts and email communications- Key role in launching a new BOTW Premier retirement planning and sales kit designed for the affluent market- Manage consumer deposit collateral – updates, legal/compliance review, production, distribution and storage- Write and execute creative briefs in partnership with external agencies and vendors to manage, design, and implement multi-channel communications including advertising, web/digital, print, radio, TV & POS- Manage product development and enhancements through collateral and consumer campaign launches- Liaise with internal partners and external agencies during the life cycle of campaign production and execution- Track performance and assess results and learnings to boost the success of future campaigns- Directional and briefing liaison for strategy and insight on marketing communication materials.
EDUCATION
Albert M Lowry High School
Bachelor of Science (B.S.), Marketing
National Holistic Institute
CMT, Sports Therapy Rehabilitation
Santa Clara University
Bachelor of Science (BS), Marketing
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