Tamoghna Podder

About Tamoghna Podder

BE in Production Engineering and PGDBA in Marketing with 22+ years of experience in…

Experience

1. Senior Marketing Manager

   3M

   Jan 2018 — Present · IN

   Working with Global and India Area teams to prepare marketing calendar for executing Priority Programs for Abrasive Systems division to drive growth • Core Portfolio management to drive growth for Go to products • Execution and tracking of Priority programs leveraging Salesforce• Designing of marketing campaigns to drive business growth • New Product launch by gathering customer VOCs, insight preparing MPQPs and deriving value-based pricing • Preparation of value proposition sheet post field tests for Key accounts for faster conversion • Preparing Market intelligence and competition update reports• Marketing Driven Hopper enrichment through identifying, validating and creating new opportunities on sales Automation by leveraging Lexis Nexis for Automotive, Medical & Ortho, Met Fab, Oil & Gas segments • Designing channel incentive programs with channel marketing team and agencies • Managing price for division by defining price corridors • Metal working web page upgradation, SEO with marketing center team • Designing and tracking effectiveness of digital campaigns for lead generation with marketing automation tool • Designing and execution of webinars with marketing center team for Robotics and Automation • Managing marketing budgets for key campaigns Projects: • Member of Mix improvement project to improve profitability for Division• Member of project of Metal Fabrication segment sales acceleration • Member of localization of industrial belts, Radial flap disc and Fibre disc port foliosKey Achievements: • Recognized for significant growth by execution of Priority Programs with MDs Award

Education

• Symbiosis Institute of Management Studies

  PGDBA , Marketing

  2017

• Ramakrishna Residential College Narendrapur

  Higher Secondary, Science

  1998 — 2000

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Certificate, Digital Marketing

  2018

• Jadavpur University

  Engineer's Degree, Industrial Engineering

  2000 — 2004

Skills

• Business Strategy
• Automotive
• Team Management
• Sales Management
• Engineering
• Channel Partners
• E Tendering , Good Negotiations Skills, Good Analytic Skills.
• Market Research
• Sales
• Business Development
• Mis
• Key Account Management
• Competitive Analysis
• Management
• New Business Development
• Negotiation
• Channel Sales
• Manufacturing