Tammy T.
Product & Business Growth Consultant | App Monetization, Ad Tech, Business Operations
- Role
- App Growth Consultant, Google Play at Google
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Tammy T.
A product leader with a proven track record for conceptualizing and developing innovative products and tools. Solutions oriented, data driven, operations minded, and always resourceful. I have successfully scaled and managed teams, influenced cross-functionally, and led organizational change. My experiences have led me to have more breadth than depth recently - yet I\'m always willing to dive deep, learn something new and become a subject matter expert. Passion for ideating, strategizing, and problem solving. 20+ years of tech industry experience at Google, Meta, Disney, ESPN, and Electronic Arts with expertise in- Mobile app and game direct and indirect monetization strategies- Managing teams (11 years of experience): product, project, program, and account managers- Ad-tech and mar-tech B2B product development (desktop, mobile, OTT), specifically audience targeting, tooling and dashboards, including data management platforms (DMPs)- Rewarded advertising, display and video advertising, digital marketing, ad monetization data analysis- Strategic account management, sales operations and vendor sourcing & management - Benchmarking analysis and developing industry insights
Experience
App Growth Consultant, Google Play
Mar 2021 — Present
Help Google Play partners grow their Android app business by providing industry insights and best practices that improve install conversion, engagement, retention and monetization metrics.
Education
UC San Diego
BS, Management Science
University of Michigan - Stephen M. Ross School of Business
Executive MBA
2018 — 2020
Skills
- Crm
- Competitive Analysis
- Start-Ups
- Game Design
- Budgets
- Process Improvement
- Business Development
- Mobile
- Digital Marketing
- Online Advertising
- Quality Assurance
- Monetization
- Social Games
- Video Games
- Team Building
- Management
- Mobile Devices
- Online Gaming
- Mobile Content
- Account Management
- Digital Media
- Product Marketing
- Social Networking
- Strategic Partnerships
- Mobile Marketing
- Mobile Technology
- Game Development
- E-Commerce
- Sales
- Marketing
- Project Planning
- Project Management
- Product Management
- Casual Games
- Advertising
- Mobile Applications
- Brew
- Mobile Games
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