Tammy Sims Coan
Marketing Leader | GTM Strategy & Full-Lifecycle Growth | Cybersecurity & B2B SaaS | Curious & Collaborative
- Role
- VP, Customer & Growth Marketing at CyberArk
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Tammy Sims Coan
I’m an energetic marketing leader with deep experience driving growth for B2B tech companies across the full customer lifecycle. I build high-performing teams that deliver thoughtful, integrated programs supporting both revenue goals and lasting customer relationships.Known for bringing structure to complexity, I optimize processes, improve how teams operate, and implement modern GTM practices that keep pace with innovation. I combine strategic clarity with execution rigor, ensuring marketing moves quickly and drives meaningful, measurable business impact.Adaptable, collaborative, and always learning, I thrive in fast-changing environments where growth depends on evolving how teams work, communicate, and create value.Specialties: GTM Strategy | Change Management | Integrated Campaigns & ABM | Demand Creation & Digital Marketing | Funnel Analytics & Revenue Management | Customer Marketing & Lifecycle Programs | Customer Reference & Retention | Cross-Functional Alignment | Building High-Performing Teams
Experience
VP, Customer & Growth Marketing
Apr 2025 — Present · San Francisco, CA, US
Education
Santa Clara University Leavey School of Business
MBA, Marketing
Skills
- Cloud Computing
- Lead Generation
- Mobile Devices
- Channel Partners
- Go-to-Market Strategy
- Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing
- Product Launch
- Channel
- E-Commerce
- Business Development
- Start-Ups
- Marketing Automation
- Online Marketing
- Demand Generation
- Sem
- Multi-Channel Marketing
- Marketing Management
- Email Marketing
- Product Marketing
- Business Alliances
- Strategic Partnerships
- Salesforce.com
- Sales Enablement
- Enterprise Software
- Crm
- Saas
- B2b
- Business Analytics
- Product Management
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