Tammy Ridout
Managing Director, External Communications @ American Electric Power | Strategic Messaging, Corporate Reputation
- Role
- Managing Director, External Communications at American Electric Power
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Tammy Ridout
Strategic communicator and collaborative leader experienced in public and media relations, crisis planning and response, executive communications, digital and social media, brand and reputation management and employee communications. Skilled at building positive relationships with internal and external stakeholders and delivering clear, concise and consistent messaging.
Experience
Managing Director, External Communications
Jul 2022 — Present · Columbus, OH, US
Lead external communications function that includes media relations, financial communications, crisis response, policy and regulatory communications, social media and email marketing• Monitor emerging external and internal issues and risks to provide strategic counsel to executives, managing corporate reputation across regional communications teams in 11 states• Manage crisis communications planning and response for enterprise events• Position AEP’s key interests with national and trade media, develop clear and concise messages on complex topics and prepare executive leaders for interviews and external speaking engagements• Oversee development of talking points and partner with internal communications, investor relations, external and government affairs, operating companies and key business units to drive consistent messaging on high-profile issues• Responsible for centralized social media center combining reputation management and customer care response for social channels across the company
Education
Ohio University
Bachelor of Science (B.S.), Journalism/Public Relations
1996 — 2000
Skills
- Event Planning
- Corporate Communications
- Message Development
- Strategic Communications
- Community Development
- Newsletters
- Corporate Social Responsibility
- Editing
- Social Media
- Press Releases
- Publicity
- Publications
- Reputation Management
- Communication Training
- Communications Planning
- Public Affairs
- Speech Writing
- Spokesperson
- Policy
- Crisis Management
- Journalism
- Copy Editing
- Strategic Planning
- Web Content
- Public Policy
- Public Relations
- Internal Communications
- Media Relations
- Crisis Communications
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