Tammy Oler

About Tammy Oler

I’m a senior marketing and communications leader with over 20 years of experience helping growth-stage and mission-driven organizations scale with discipline and a clear point of view.I currently serve as Vice President of Marketing at MPB, the leading platform for buying, selling and trading camera gear across the U.S. and Europe. I joined as the company’s first U.S. marketing hire and have since built and led the U.S. marketing function, while also serving as one of four marketing VPs contributing to global strategy, planning, and decision-making.My work sits at the intersection of brand, growth and leadership. I’m often brought into complex, cross-functional situations where marketing is expected to carry a lot of weight, and I’m effective at diagnosing misalignment early, reframing marketing asks into business decisions when needed, and building right-sized systems that support sustainable growth.I’ve led teams through periods of rapid scale and organizational change, with a focus on clear prioritization, trust-based leadership, and forward-looking capability building, including strategic and responsible AI adoption.Before MPB, I founded and led a boutique brand and content strategy firm advising consumer brands, nonprofits and political organizations, and earlier in my career held leadership roles across nonprofit, education, and advocacy organizations.I’m especially drawn to work that supports creativity, sustainability and purpose-driven impact, and I value environments where strong leadership, clear decision-making and thoughtful collaboration are the norm.

Experience

1. VP of Marketing

   MPB

   Feb 2023 — Present · Brooklyn, NY, US

   Lead U.S. marketing strategy at MPB while serving as one of four marketing VPs contributing to global planning, prioritization and decision-making• Joined as MPB’s first U.S. marketing hire and built the U.S. marketing function from the ground up; now lead a team of 12 across brand, growth and communications• Own and steward a significant annual marketing budget across brand, performance and communications, balancing investment to support sustainable growth• Partner closely with executive and regional leadership to ensure U.S. market insight and customer realities inform centralized strategy and execution• Known for diagnosing cross-functional misalignment early and reframing marketing asks as business decisions when needed• Champion forward-looking capability development across marketing, including strategic and responsible AI adoption• Serve on MPB’s Sustainability Committee, embedding circularity, trust, and inclusion into marketing strategy and partnerships

Education

• University of California, Berkeley

  Ph.D. Program in Literature (ABD)

• Zicklin School of Business

  MBA, General Management

• Kenyon College

  B.A., English (High Honors), English

Skills

• Business Development
• Digital Marketing
• Email Marketing
• Community Management
• Non-Profits Organizations
• Strategy
• Brand Development
• B2b
• Nonprofits
• Editing
• Management
• Marketing
• Strategic Planning
• Corporate Communications
• Public Speaking
• Organizational Strategy
• Community Analysis
• Analytics
• Public Relations
• Business Strategy
• Social Media
• Consumer Marketing
• Social Media Marketing
• Consumer Products
• Marketing Strategy
• Copywriting
• Integrated Marketing