Tammy Wise Rutherford

About Tammy Wise Rutherford

I am passionate about understanding a business use case and connecting the dots to find a solution. Whether it’s helping someone on my team find an internal resource to help them grow or spending time with clients to understand their business and where we intersect. Some of the specifics:Learning technologies including SCORM, xAPI, cmi5 and LTICustomer Growth and Retention with proven ARR resultsMultiple winner of Best Places to Work /Top WorkplacesIntegrated software solutionsSenior Level Executive PartnershipsIndirect Sales Channel ManagementBrand Marketing Sales Training and LeadershipInternal and External Collaboration

Experience

1. Managing Director

   Rustici Software

   Oct 2020 — Present · Nashville, TN, US

   Leading a company of 50+ talented people to help solve the challenges of making learning technologies work better together. Our products run behind the scenes of almost every digital learning transaction and it’s not work we take lightly. It takes care and empathy, both internally and externally. Providing the space for our teams (from engineering to business development) to do great things and finding ways to help technologies play well together is my most important work. On any given day you will find me brainstorming with our product, engineering and devops teams to discussing go to market strategy with marketing and sales, to balancing a budget with our finance team. I’m fortunate to have a team of capable experts in each of these functions and learn from them every day.

Education

• Vanderbilt University

  BA, Philosophy

  1991 — 1995

Skills

• Leadership
• Marketing Strategy
• Account Management
• Direct Sales
• Marketing
• Email Marketing
• Customer Satisfaction
• Product Marketing
• Crm
• Strategic Planning
• Product Management
• Customer Service
• SEO
• Salesforce.com
• Strategic Partnerships
• Online Advertising
• Social Media
• Analytics