Tammy Hughes
Associate Director, Experience Strategist, Financial Services @Kyndryl
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WORK HISTORY
Associate Director, Experience Strategist, Financial Services @Kyndryl
In my current job role, I evaluate the market and current trends based on my event experience. I also collect client feedback on a regular basis and use data-driven insights to improve the event program. For event messaging, content, curriculum, sessions, and speakers, I foster strong collaboration with field marketers, sales teams, and subject matter experts to present a differentiated and compelling story for engaging the company\'s key targeted audience. Along with these key responsibilities, I also monitor results against established KPIs and adjust event programs to drive consistent improvement.Some of my key achievements to add to this section:• Executed strategic event plan as per business needs, market trends, and client preferences, while establishing marketing programs to differentiate company from competitors, develop mindshare, and strengthen relationships with key account segments and ecosystem partners.• Gained a thorough understanding of client preferences and event experiences in order to foster strong engagement across industries.• Accomplished set KPI\'s through management of end-to-end event execution in market and ensured successful execution of event strategy and plan as per event brand guidelines.• Oversaw budget, procurement process, and compliance across all executed events.
EDUCATION
Digital Event Strategist
Certification
Event Marketing Strategy and Customer Experience
Event Marketing Strategy and Customer Experience
SKILLS
ABOUT TAMMY HUGHES
As an Associate Director of Event Marketing at Kyndryl, I have successfully led and…
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