Tammy Beck Holmes
VP, Client Success & Strategy (Creative) Co-founder @ReachLabs
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WORK HISTORY
VP, Client Success & Strategy (Creative) Co-founder @ReachLabs
Louisville, KY, US
I co-founded ReachLabs and built the agency from the ground up — from designing the brand identity (logo, colors, fonts) to shaping the business model into a collaborative marketing and business solutions company.At ReachLabs, I wear multiple hats that connect strategy with execution:Sales & Growth Strategy — Design and implement custom inbound and outbound sales plans for clients in manufacturing, SaaS, healthcare, utilities, and consumer brands.Art Direction & Creative — Lead all creative design and packaging projects, including brand identities, labels, and visual campaigns, ensuring client work is both market-ready and strategically aligned.Content Development — Write all client-facing content (websites, blogs, social media, ads, investor decks), positioning clients with clear, compelling messaging.Client Success Leadership — Ensure campaigns deliver measurable ROI, build loyalty, and translate into long-term growth.Digital Marketing — Oversee paid media (PPC, SEO, social, influencer, content) to drive scalable pipeline results.Strategic Partnerships — Build business relationships and outreach systems that expand client opportunities. Core Focus Areas: Sales & Business Development · Inbound/Outbound Growth · Art Direction & Content Writing · Digital Marketing · Client Success · Brand Strategy · Partnerships
EDUCATION
University of Louisville
Political Science and Government
ABOUT TAMMY BECK HOLMES
I’m a Founder, Sales Strategist, and Client Success Leader who helps businesses scale with smart, customized growth systems. At ReachLabs, I design and execute sales plans that balance inbound and outbound—from digital campaigns and content to personalized prospecting and partnerships.What makes me different is the range of hats I wear:Sales Builder – Creating pipelines, opening doors, and driving new revenue in industries from manufacturing to B2B services, healthcare, utilities, and consumer brands.Digital Marketing Expert – Hands-on with PPC, SEO, influencer programs, and omnichannel campaigns that turn attention into conversions.Strategic Partner – Working side by side with founders, executives, and teams to align sales and marketing so every effort ties back to ROI.Entrepreneur & Founder – Having built businesses myself, I understand what it takes to grow lean, scale smart, and adapt quickly.I believe growth comes from combining strategy, sales, and creativity. Whether it’s helping a manufacturer refine their sales pipeline, guiding a startup through digital launch, or building brand loyalty for consumer products, my focus is always on measurable results and lasting partnerships.
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