Tam

About Tam

I have a lifetime of insatiable curiosity about what makes people tick. My innate interest in people and cultures led me to excel in Marketing and Psychology at The University of Texas, instilling in me the symbiosis between business and people. After university, my curiosity led me to work across five countries and three continents, each new experience strengthening my ability to quickly get to the heart of a place and adapt seamlessly. My diverse professional career informs my keen cultural empathy and truly global perspective. This lens is perfectly suited for diving into brand and innovation challenges and telling compelling and meaningful brand stories for clients across categories and across countries. Vietnamese by heritage. Texan by birth. World citizen at heart.

Experience

1. Strategic Communications Consultant

   City of Austin

   Oct 2023 — Present · Austin, TX, US

   A part of the unique and historic opportunity to establish a comprehensive brand system for the City of Austin that will create consistency in communications across over 40 departments and enable residents to more easily recognize and access City services now, and for the future.• Lead the development of the branding strategy, agency management, stewardship and championship across the City organization, and building public awareness.

Education

• University of Bath

  BBA, Marketing

• The University of Texas at Austin

  BBA, Marketing, Psychology

• Texas McCombs School of Business

  BBA, Marketing

Skills

• Social Media
• Market Research
• Strategy
• Event Planning
• Powerpoint
• Marketing Strategy
• Public Speaking
• Blogging
• Copywriting
• Management
• Microsoft Office
• Photoshop
• Project Management
• Recruiting
• Data Analysis
• Research
• Competitive Analysis
• Mentoring
• Spss
• Microsoft Excel
• Peer Mentoring
• Fundraising
• Microsoft Word
• Customer Insight
• Career Development Coaching
• Adobe Photoshop
• Weka
• Excel
• Word
• Innovation Consulting
• Intercultural Relations
• Brand Management
• Intercultural Communication
• Brand Architecture
• Brand Strategy
• Business Analysis
• Criminal Justice
• Team Building