Tammi Armstrong
Marketing Consultant @Independent Consultant
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WORK HISTORY
Marketing Consultant @Independent Consultant
Atlanta, GA
Responsible for the development of brand strategy and social reputation for various organizations through partnership development opportunities. Second Chance Rescue | Author David Scott Collaborated with the Directors of Partnerships and Operations as Marketing Consultant to facilitate creative initiatives to drive brand awareness and sales performance through email campaigns, fundraising, and transportation coordination for the largest animal rescue and transfer non-profit organizations. Managed social media platforms and created special campaigns such as “GIVING TUESDAY” and promoting social sharing, securing over $10k in fundraising in a single Facebook campaign. Partnered with client as Social Media Manager to enhance social and brand reputation across all digital platforms, by creating, monitoring and optimizing successful email drip campaigns resulting in a 500% increase in quantifiable leads. Tripled ROI and consumer engagement utilizing Facebook and Twitter growing the website traffic over 300% within the first 2 quarters; generated quick engagements via advertisements, pay-per-click (PPC), posts, promotions, and social media channels for an internationally known author.
EDUCATION
Emory & Henry University
Bachelor of Arts (B.A.), Health and Physical Education/Fitness
ABOUT TAMMI ARMSTRONG
Passionate and results-driven Marketing and Sales professional with 20 years of proven experience in leadership, customer acquisition, and brand management. Innovative and revenue increasing expert with successful history bridging the gap between partnership development and brand loyalty. Creative and avid social engagement ambassador demonstrating the ability to build consensus among leadership and team members while generating growth opportunities through leveraging analytics and strategy to drive conversion and retention growth. Data-driven champion with the ability to utilize cross platform marketing communication strategies to maximize organizational growth. TECHNICAL SKILLS: Word | Excel | PowerPoint | Outlook | Publisher | Access | Photoshop | Canva Hootsuite | Tweetdeck | MailChimp | HubSpot | Google AdWords Google AdSense | Google Analytics | WordPress AREAS OF EXPERTISE: Marketing | Lead Generation | Social Media | Data Analysis| Brand Management | Campaign Management | B2B Sales | B2C Sales| Donor Relations | Fundraising | Digital Marketing | PPC Technology | Training | Public Relations | Customer Acquisition | Customer Retention Relationship Management | Operations | Revenue Growth | Executive Presentations ADDITIONAL EXPERIENCE: Montessori Academy at Belmont Green | Minnieland | Nobel Learning Communities Executive Director | Educational Administrator | District Director
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