Tammesia Green
Director, Digital Marketing @IMAX
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WORK HISTORY
Director, Digital Marketing @IMAX
Los Angeles, CA, US
Strategic lead for media partnerships and performance marketing across Brand, Film, and Live Events, overseeing a multidisciplinary team of contractors and agency partners. Most notably spearheaded a first-of-its-kind partnership for the release of Sinners, resulting in 5MM+ views and a significant lift in brand consideration.​Beyond creative strategy, I am accountable for the organization’s media measurement infrastructure, including the engineering of Fandango attribution ecosystem. My \"Digital-First\" organizational transformation shifted creative development toward digital-native assets, effectively reducing cost-per-ticket by 50% and driving a +28% increase in total IMAX Box Office revenue. Additionally, I negotiated $1.5M in added value premium OOH placements, while scaling a DTC community to 700K subscribers.
EDUCATION
UC Irvine
BA, Literary Journalism, Minor in Management
Universidad Carlos III de Madrid
Hispanic Studies, History & Spanish
ABOUT TAMMESIA GREEN
I am a Strategic Marketing Executive with 15+ years of experience leading global media and partnership frameworks for iconic brands like IMAX, Warner Bros, and Amazon. I view myself as an Organizational Translator—the bridge between complex business challenges and the scalable, data-driven systems required to solve them.​My career has been defined by a \"pioneering spirit,\" often stepping into newly created roles to bring order to high-growth environments. Whether I am managing a $40M+ annual media budget or directing the \"Digital-First\" transformation of a global marketing department, my focus is always on driving measurable incrementality while fostering a culture of cross-functional collaboration.​Where I Drive Impact:​Strategic Partnerships: I transform traditional distribution into proactive marketing alliances. I’ve negotiated $15M+ in added-value for world-class brands and led high-profile talent collaborations​Measurement Innovation: I identify industry-wide tracking gaps and architect the technical solutions to bridge them. This includes engineering a first-to-market attribution ecosystem and Sales Lift frameworks that isolated $1.4M in incremental revenue.​Operational Scaling: I am a catalyst for efficiency, designing governance models that accelerated project velocity by 40% and delivered $3M in operational savings through global resource optimization.​Lifecycle Growth: I believe in the power of owned data, having scaled a Webby-nominated DTC community to 700K subscribers responsible for 25% of website merchandise revenue and ticket sales ​I thrive in dynamic, high-volume environments where I can lead teams to move beyond vanity metrics and prove the true financial impact of every marketing dollar spent.​Core Expertise: Global Media Strategy | Partnership Negotiation | Decision Science | Program Management | Digital Transformation | Budget Governance
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