Tami Goodrich

About Tami Goodrich

Tami is a Creative Director and Brand Consultant based out of New York City who specializes in developing and executing authentic visual stories that bring brands to life. She tells stories that connect brands with customers in a meaningful way, across all different channels, creating work that’s on strategy and delivers results. She brings a visual flair and conceptual excellence to her work, inspiring clients and team members to raise the creative bar. She\'s traveled extensively, directing and managing large scale productions for multi-channel brands domestically and in legendary locations around the world, including New Zealand, Chile, Vietnam, Indonesia, London, Paris, Alaska, Hawaii and many places in between. Specialties include: Creative Direction, Concept Development and Execution, Photo Art Direction, and Management of Photo Teams for large scale productions. Works closely with in-house design and merchandise teams to create editorial stories and seasonal concepts from initial mood boards through photo execution. Leads and directs photo teams, including her trusted network of world class photographers, producers, and stylists, to create an efficient workflow while fostering a collaborative, creative, and fun atmosphere. Maintains and establishes high creative standards. Responsible for delivery and execution of creative assets for all marketing cross channels. Manages and develops art directors, prop stylists, wardrobe stylists, and hair and make-up artists. Pre-production including casting models, location scouting, scheduling, planning, set design and budgeting photo shoots. Photo editing and layout design. Management of high-volume e-commerce photography, and the creation of custom photo libraries. Clients: Garnet Hill, Eddie Bauer, Bloomingdale\'s, Macy\'s, Nike, Michael Kors, REI, L.L. Bean, Wrangler Jeans, Jockey, Hanes, Feiyue, Khols, Gotham Magazine, Elite Travel Magazine, The Know Culture Collaborations on brands with: Burberry, Eileen Fisher, DVF, Free People, Moncler

Experience

1. Creative Direction Photo Art Direction

   Eddie Bauer

   Mar 2019 — Present

   Contracted to create and execute concepts for new kids campaign launch. Responsible for creating and executing seasonal concepts and editorial stories from initial mood boards through photo execution. Work closely with merchant team to understand product and align on presentation. Responsible for delivery and execution of creative assets for all marketing cross channels. Lead and direct photo teams while fostering a fun, energetic, and collaborative atmosphere. Maintain and establish high creative standards. Pre-production including casting, location scouting, scheduling and shot lists.