Tami Fujii

About Tami Fujii

Tami Fujii is the CEO and Co-Founder of KINONA, a premium women\'s golf apparel brand that can be found in over 400 premium golf country clubs, resorts and retailers. Prior to launching KINONA in 2018, Fujii worked in marketing for notable consumer product goods companies such as Eddie Bauer (where she first met KINONA co-founder, Dianne Jeffries Celuch), T-Mobile, and Microsoft. Most recently, Fujii launched her namesake brand consulting firm, Fujii Consulting, which specializes in strategic brand marketing, merchandising, and product development. Tami attended Oregon State University where she earned her bachelor’s degree in Business Administration. Tami learned to golf with her parents during family vacations to Hawaii and Central Oregon. She now enjoys playing golf with her husband, son and girlfriends. She currently resides with her husband near Seattle, WA.

Experience

1. CEO & Co-founder

   Kinona

   Jan 2017 — Present · Bellevue, WA, US

   My longtime friend and colleague and I started KINONA in 2017 and launched into the golf market in 2018. Five years later, you can find KINONA in over 400 country clubs and retailers across the country and abroad. We are proud to be a women owned and operated business in a male dominated industry and in a male dominated sport. We have re-defined and delivered stylish and flattering golf apparel for women who have been long overlooked and we attribute this to our years of corporate \"training\" and our inherent scrappiness. Check us out at

Education

• Oregon State University

  BS

  1980 — 1984

Skills

• Vendor Management
• Advertising
• Marketing Strategy
• Product Innovation
• Strategic Partnerships
• Marketing Management
• Cross-Functional Team Leadership
• Consumer Products
• Brand Development
• Strategic Planning
• Direct Response
• Sales
• Category Management
• Product Marketing
• Market Planning
• Multi-Channel Marketing
• Product Assortment Planning
• Start-Ups
• Strategic Roadmaps
• Direct Marketing
• Account Management
• Branding & Identity
• Trend Analysis
• Competitive Analysis
• Go-to-Market Strategy
• Retail
• Marketing Communications
• Line Extensions
• E-Commerce
• Marketing
• Customer Experience
• Leadership
• Brand Management
• Product Development
• Merchandising
• Product Lifecycle Management
• Team Management
• Enterprise Software
• Business Development
• Analytics