Tami Dotter

About Tami Dotter

Marketing and Consumer Insights Professional with 14+ years experience in direct to consumer marketing and consumer analysis. Proven ability to manage consumer programs, define issues, recommend solutions, and implement changes.Specialties: Consumer Insights, Marketing Science (Test & Learn), Customer Analytics, Direct mail, Circulation, Email, Data analysis, Database, Clienteling, Testing, CRM, Lifecycle Marketing, Omni-Channel

Experience

1. Senior Director, Customer Marketing & Analytics

   Tommy Hilfiger

   Jul 2023 — Present · New York, NY, US

   Lead CRM, Loyalty, and Marketing Analytics teams, overseeing customer journeys that optimize communication, engagement, and revenue.• Spearhead integration of 1st- and 3rd-party data into marketing/media operations using agile test-and-learn methods.• Guide MarTech platform evolution, advancing CRM, lifecycle management, and loyalty best practices.

Education

• Indiana University of Pennsylvania

  MBA, Marketing

  2002 — 2003

• Indiana University of Pennsylvania

  Bachelor's, Marketing and Management

  1998 — 2002

Skills

• Crm
• Customer Relationship Management (Crm)
• Circulation
• Customer Journey Mapping
• Catalogs
• Analytics
• Online Marketing
• Management
• Integrated Marketing
• Data Analysis
• Brand Development
• Segmentation
• Testing Strategy
• Advertising
• Loyalty
• Multi-Channel Marketing
• Database Marketing
• Marketing
• Competitive Analysis
• Strategy
• E-Commerce
• Customer Retention
• Direct Mail
• Customer Acquisition
• Sales
• Email Marketing
• Marketing Strategy
• Digital Marketing
• Retail
• Direct Marketing