Tamela G. Knapp

About Tamela G. Knapp

Writing is my passion - Relationship building is my superpower. I craft creative messaging for both B2B and D2C through agencies and for organizations directly: on-brand integrated communications plans, marketing communications and advertising campaigns. Comprehensive understanding, experience, and leadership for multimedia campaigns leveraging a wealth of marketing and advertising expertise for both internal and external audiences in support of business objectives. Enthusiasm for true human connection, and the uncanny knack of finding each client\'s unique voice, drives my ability to build innovative brand-driven approaches for holistic short- and long-term global, national and regional communications and marketing campaigns. My work has focused on, but is not limited to, nonprofit organizations, institutions, biomedical, pharma, medical device, OTC/HBA, start-ups, new product launches, and refreshed brands. I skillfully guide multiple projects efficiently from brief through delivery, with sharp attention to every step between, with focus on multi-discipline team collaboration, stakeholder engagement, demographic impact, timeline and budget. A foundational background in sales anchors a comprehensive approach, allowing me to exercise an intuitive talent for customer connection and influence.

Experience

1. Creative Communications Consultant

   Conscience Vc

   Nov 1996 — Present · Philadelphia, PA, US

   I bring my clients\' stories to life in every project I lead, to unleash the power of transformative brand messaging. My superpower is human connection - fitting the right message, with the right voice, in the right place, for the right audience - to amplify each brand and achieve its unique agenda. Building strong foundational relationships, with a keen knack for unifying the objectives of diverse sets of stakeholders, sets the stage for project success. My project leadership aligns the combined talents of multifunctional teams. A holistic approach brings results across platforms and mediums. From print to video to web, social and mobile, with stellar writing as my core strength and passion, I have created impactful campaigns for new and refreshed brands with regional, national and international organizations including but not limited to nonprofit, consumer goods, med/pharma, and restaurant/hospitality.

Education

• Temple University

  BA, Communications

  1993 — 1996

Skills

• Final Cut Pro
• Film Production
• Media Relations
• Advertising
• New Media
• Editing
• Branding & Identity
• Public Relations
• Broadcast Television
• Integrated Marketing
• Event Producing
• Screenwriting
• Copywriting
• Program Development
• Television
• Email Marketing
• Broadcast
• Series Development
• Video Production
• Producing
• Video Editing
• Social Media
• Social Media Marketing
• Video
• Scriptwriting
• Marketing
• Broadcast Journalism
• Marketing Communications
• Storytelling
• Journalism
• Scripting
• Post Production
• Multimedia
• Documentaries