Tamaya Petteway

Senior Vice President, Head of Partnerships @Dick Clark Productions

Dick Clark Productions is the world\'s largest producer and proprietor of televised live event entertainment programming including the \"Academy of Country Music Awards,\"\"American Music Awards,\"\"Billboard Music Awards,\"\"Dick Clark\'s New Year\'s Rockin\' Eve with Ryan Seacrest,\" “Golden Globe Awards,” “So You Think You Can Dance,” from 19 Entertainment and DCP, and “Streamy Awards.” Dick Clark Productions owns one of the world\'s most extensive and unique entertainment archive libraries with more than 60 years of award-winning shows, historic specials, performances, and legendary programming. As Head of Partnerships, I work closely with DCP’s CEO, COO, department heads, and teams at PMC to drive sales and sponsorship strategy, grow revenue and profits, develop new business propositions capable of scaling quickly into new areas, build long-term, high-value relationships, strategic brand partnerships, and execute creative integrations and customized 360 sponsorship programs with major consumer global brands that authentically reach key demos, target audiences, and influence viewers to engage, interact, and experience DCP’s iconic IP, televised award shows, programming, and events across all platforms in highly relevant, innovate, and entertaining ways.