Tamari Gachechiladze
Consumer Research & Insights | Integrated Marketing | Project Management | Passionate about Product and Business Strategy
- Role
- Head of Consumer Insights at Wayfair
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Tamari Gachechiladze
Cross-functional leader with over 12 years of experience spanning client services, product management, market research, and marketing strategy.Proven ability to manage high-value accounts, launch new products, and lead cross-functional projects to drive business growth.Adept at building and maintaining client relationships, delivering actionable insights, and managing up to 30+ projects simultaneously across diverse industries.Expertise in product strategy, customer insights, and marketing effectiveness, with a track record of growing client retention and optimizing solutions to meet evolving business needs.Skilled in mentoring and developing teams to achieve operational excellence and enhance client satisfaction.Extensive sales and marketing experience, including developing and managing marketing plans, budgets, and campaigns.
Experience
Head of Consumer Insights
Nov 2025 — Present · Boston, MA, US
Education
Georgetown University
Master's degree, Integrated Marketing Communication
2017 — 2019
American University in Bulgaria
Bachelor of Arts (B.A.), Journalism and Mass Communication
2009 — 2013
American University in Bulgaria
Bachelor of Arts (B.A.), Political Science and International Relations
2009 — 2013
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