Tamar Cohen

About Tamar Cohen

Most people strategies are trying to fix effectiveness and efficiency through AI tools. They then measure how employees feel (retroactively, and annually). But they never review how work actually gets done and how it can be optimized.I founded HaloEffect to fix that gap.I help CEOs, COOs, and CHROs uncover the hidden work experience issues that quietly erode productivity, retention, and ROI and redesign them so people perform better and the business sees measurable results.My work sits at the intersection of:• Work Experience (WX) & micro-culture design• Employee & Customer Experience (EX + CX)• AI adoption & workforce systems• Performance, accountability, and executionClients typically come to me when:– Engagement data doesn’t explain performance– AI investments aren’t delivering ROI– Managers are burning out or underperforming– Culture initiatives feel disconnected from revenue– Leadership needs a defensible story for boards, investors, or employeesThrough HaloEffect, I work as a strategic partner helping organizations redesign the systems, behaviors, and environments that shape how work gets done every day.If you’re questioning whether AI will actually work inside your organization, we should talk. Start with a 30-minute Work Experience Diagnostic.

Experience

1. Contributing Writer

   Reworked

   Jan 2023 — Present

Education

• New York University

  B.A

Skills

• Marketing
• Product Management
• Cross-Functional Team Leadership
• Banking
• User Experience
• Integration
• Project Planning
• Strategic Planning
• Analytics
• Business Strategy
• Web Strategy
• Management
• Strategy
• Social Media Marketing
• Sales
• Financial Services
• Crm
• Digital Marketing
• Product Design
• Leadership
• Brand Development
• Training
• Product Development
• Competitive Analysis
• Market Research
• Customer Relationship Management (Crm)
• Problem Solving
• Operations Management